4U by Tia, a new hair care brand launched by actress and entrepreneur Tia Mowry, walmart.
4U by Tia Features, Part of the Amyris, Inc. Family of Brands Formulated for 2A to 4C curly hair, the eight products are all infused with Amyris’ patented Hemi15, an ingredient that nourishes and protects textured hair. Initial products include curl-defining curls, multi-use hair oils, and leave-in curl creams.
The line is 100% vegan, silicone-free, sulfate-free and paraben-free and will be available in over 2,800 Walmart stores nationwide and online.
Amyris President and CEO John Melo said: Our deepest collaboration to date. 4U by Tia combines Tia Mowry’s vision, Amyris’s Lab-to-Market technology platform, and Walmart’s commitment to innovation to advance our goal of democratizing sustainability. ”
Hemi15 was created using Amyris’ proprietary Lab-to-Market platform. This platform “leverages precision fermentation to create molecules that are biologically identical to molecules found in nature and are traditionally derived from finite sources (including animals, plants, or petrochemicals). ” to create sustainable ingredients. and products.
“4U by Tia enhances natural hair care with high performance products that are effective, safe and better for people and the planet,” says her roles in “Sister, Sister” and “Tia & Tamera.” said Mowry, known for “Family, health, and inclusion are important to me, and 4U by Tia drives all these values. Everyone should have access to leading hair care products formulated with ingredients they can pronounce. Through this collaboration with Amyris, we are providing consumers with a better choice: products that are simple and easy to use and have been developed with health and sustainability in mind.”
