❘ Published: 2023-01-12T02:44:24
❘ Has been updated: 2023-01-12T02:44:33
Addison Rae has confirmed that her ITEM Beauty line will no longer be exclusive to Sephora, reshaping the future of her makeup brand.
Content creator Addison Ray seems to be taking a step back from the beauty industry. In her recent Instagram story, the influencer wrote about ITEM Beauty no longer being her Sephora exclusive and how this decision aligns with her desire to establish herself in the industry. I was.
“As some of you may know, ITEM Beauty is ending its exclusive sale on Sephora and will be taking a break while I reimagine my beauty journey to reflect who I am today.”
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But don’t worry if you want to buy ITEM Beauty. Products are still available. The news means that new Addison Ray makeup items and cosmetics are likely to be awaited.
ITEM Beauty officially launched on August 11, 2020 and has been available for purchase since the first drop. Content Creator Debut His makeup collection includes his six main products: mascara, jelly eyeshadow, brightening powder, brow definer, lip oil and contour duo.
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On ITEM Beauty’s official website, Rae explains why and how she chose to create a makeup line.
“I wanted to create a brand that supports individuality in a very real and authentic way,” Ray said of her new line. “…I feel good about my face.” I want to wear something like a clean product with good ingredients for my skin that enhances my features rather than masks them. It all plays a role in what makes you truly unique.”
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