Boston, California and Santa Barbara–(business wire)–Advent International (“Advent”), one of the largest and most experienced global private equity investors, today announced that it has agreed to acquire Olaplex, a prestige and professional hair care brand. bottom. Financial details of the transaction were not disclosed.
Olaplex was founded in 2014 by beauty industry veterans Dean and Darcy Christal. Dean and Darcy Christal have commercialized an innovative patented technology that protects and repairs hair from damage. The word ‘the power of Olaplex’ spread among hairstylists and the brand quickly became a global sensation, paving the way for a whole new category of hair care: ‘bonding’. In just five years, and with an overwhelming following from the brand’s loyal stylists and following base, the company has emerged as one of the world’s largest independent hair care brands.
Ranked as one of the most engaged hair care brands on social media platforms, Olaplex is the go-to brand for stylists and consumers alike. We offer a mix of salon-only products and products available in both professional and retail channels.
“Damaged hair is a universal problem. Having grown up in the beauty industry, I was inspired to disrupt the hair care industry by developing techniques to protect hair from damage.With Advent’s shared vision and deep experience in supporting high-growth businesses, we look forward to strengthening our strong customer loyalty globally and across channels to deliver on our ambitious growth plans. ”
Advent Managing Director Tricia Glynn said:Olaplex has differentiated itself by offering superior, patent-backed products. Rarely has a brand of this size grown so quickly and had such a dedicated consumer base. The Company has a significant runway to growth by increasing brand awareness globally, expanding its portfolio of innovative “hero” products, and further developing its ability to speak and sell directly to consumers. i believe i have. ”
“Olaplex Chief Operating Officer Tiffany Walden said: “We are excited to work with Advent to build a foundation and continue to provide our customers with the highest quality products. ”
Advent has significant investment experience in retail, consumer and leisure industries around the world. Over the last 29 years, the company has invested more than $11 billion of his $11 billion in more than 75 companies in subsectors such as beauty and personal care, differentiated brands, growth-oriented food and beverage, and fast casual and quick service restaurants. I’ve been
Financo acted as exclusive financial advisor to Olaplex on this transaction, and Goldman Sachs & Co. acted as exclusive financial advisor to Advent International.
About Advent International
Founded in 1984, Advent International is one of the largest and most experienced global private equity investors. The firm has invested in over 350 private equity deals in his 41 countries, bringing his assets under management to $54 billion as of June 30, 2019. ADVENT has established a globally integrated team of over 200 investment professionals across North America, Europe, Latin America and Asia, with 15 offices in 12 countries. The company focuses on investments in five core sectors including business and financial services. Healthcare; Industrial; Retail, Consumer, Leisure. and technology. After 35 years of dedicated international investment, Advent remains committed to partnering with management to deliver sustained revenue and profit growth to its portfolio companies. For more information, please visit www.adventinternational.com. LinkedIn: www.linkedin.com/company/advent-international.
About Olaplex
Olaplex is an innovative brand that has paved the way for a new category of hair care called “bond building,” a process that protects, strengthens, and rebuilds broken bonds in hair during and after hair services. The brand’s products contain patented active ingredients that work at the molecular level to protect and repair hair from damage. Founded in 2014, Olaplex quickly became a global sensation. Spreading the word for its superior hair repair capabilities, the brand has earned the trust and dedication of a loyal community of hair stylists. Today, Olaplex is one of the world’s largest independent hair care brands, sold through both professional and consumer channels. For more information, visit our company’s website at www.olaplex.com.
