Alpha Parf MilanoA leading Italian brand of professional hair care, combines its expertise with legendary hairstylists. Rossano Ferretti To bring his hair care and styling line, Rossano Ferretti Parma, to top salons across the country.
“We are thrilled to partner with Rossano Ferretti to extend the visibility of his incredible product line. Betsy Hamlett, Alfaparf Milano Senior Vice President, US and Canada, said: “This partnership will combine the strengths and expertise of two strong Italian hair care brands to expand their accessibility in the U.S. market,” continues Hamlett.
Known for revolutionizing the hair industry with ‘how to cut’ and internationally recognized as a ‘hair master’, Ferretti is a philosophical concept that enhances personal beauty, each person’s unique personality. We built our brand on the basis of With exclusive salons around the world, including Milan, New York, Paris, Rome, Dubai, Shanghai, and his hometown of Parma, his Rossano Ferretti Parma uses the best natural ingredients and the most innovative techniques.
“We are passionate about our personal path to beauty, rejecting rigid standards of what beauty is,” says Ferretti. We believe in making definitions possible, and our partnership with Alphaparf Milano ensures that this customized approach is accessible to everyone.”
America’s top Alpha Parfu Milano salons and salon owners recently had the opportunity to test the uniqueness of Rossano Ferretti Parma products first-hand at the Rossano Ferretti Hair Spa at Four Seasons Los Cabos. In early April, his newly-launched flagship Rossano Ferretti Hairspa at the Park He Hyatt in New York City hosted another event for industry leaders to meet his Rossano and try the products for themselves. did.
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