4U by Tia will be available at more than 2,800 Walmart retailers in the United States, Walmart.com and the consumer website 4UbyTia.com.
The brand now has eight products formulated for 2A to 4C (curly) hair, all of which contain Amyris’ patented Hemi15, a bio-fermented hemisalane silicone replacement.
“Amyris continues to disrupt the beauty industry through its partnerships with Walmart and Tia Mowry. 4U by Tia is a new clean hair care line that brings clean beauty products to customers at affordable prices,” said John. Melo President and CEO said. of Amyris. This is Amyris’ fifth consumer brand to launch in Walmart stores and the closest collaboration to date. ”
“4U by Tia enhances natural hair care with high-performance products that are highly effective, safe, and better for people and the planet,” said Mowry. “Everybody should have access to leading hair care products formulated with ingredients they can pronounce. We offer products that have been developed with
This line is 100% vegan, silicone free, sulfate free and paraben free.
