March 23, 2022
Parent company L’Oreal also received a PCD Award for its Elvive shampoo refill pouches.
L’Oréal has expanded its eco-friendly refill options to professional hair care brand Kérastase with a new refillable shampoo pouch created by Arcade Beauty.
The 500ml PE pouch is said to use 82% less plastic compared to regular bottles, allowing consumers to refill six Kerastase products from the Genesis, Nutritive, Resistance, Blonde Absolue and Chroma Absolue shampoo lines.
The French beauty giant wants to build on the success of refillable pouches for L’Oreal Paris shampoo. The pouch received a PCD award in recognition of the company’s efforts to reduce plastic and single-use packaging by replacing more. sustainable option.
Launched last year with a range of L’Oreal Paris shampoos, including Elvive Color Protecting Shampoo and Elvive Dream Length Restoring Shampoo, the all-PE eco refill pouches reduce plastic usage by 75% compared to two 250ml shampoo bottles. It is said to reduce %. What was described as the first of the brand.
On the other hand, pouches can also be recycled in soft PE recycling channels where collection, sorting and recycling infrastructure exists locally.