Ariana Grande buys back her cosmetics brand Rem Beauty for $15 million

Ariana Grande plans to regain control of Rem Beauty, a vegan cosmetics brand she launched in November 2021. The 29-year-old American singer has signed a deal to acquire brand assets from her licensee, Forma Her Brands. On January 13, filed for Chapter 11 bankruptcy protection under US law. This application allows the company to continue operating until the restructuring plan is approved.

According to Bloomberg, the deal between Ariana Grande and Forma Brands, which must first be approved by a judge in a Delaware state court, involves the brand’s physical assets and existing inventory, and costs $15 million. It is reportedly worth (€13.7 million).

This kind of change will come when Rem Beauty will be released in Europe via Sephora on February 13. You can buy it.

Since 2020, Forma Brands has been responsible for the development, manufacturing and marketing of Ariana Grande’s products. The space-inspired label debuted in shops like Ulta Beauty, becoming the chain’s top seller in the first quarter of 2021. Forma Brands predicts that Rem Beauty will reach $84 million in 2022.

Forma Brands, a kind of incubator for young beauty labels including Morphe, Bad Habit, Lipstick Queen and Playa Beauty, is in the process of securing final asset purchase deals with several companies at the time of its Chapter 11 filing. showed that there is its creditor.