Award-winning hair care brand Cantu Beauty has announced a Grammy-nominated multi-platinum singer/songwriter. Jordan Sparks as a brand ambassador.
As longtime fans of the brand’s moisturizing conditioning treatments and styling gels, Sparks has joined forces with Cantu to help shine a spotlight on the brand’s community initiatives that give back to young women around the world. A country that empowers women.
“It is a dream come true to work with Cantu to empower the next generation of women on a unique and empowering journey to build a bright future,” said Sparks. “Beyond the product, Cantu really does a lot for the community, especially for women’s empowerment, which I’m very passionate about.”
Sparks officially launched their partnership last month with a surprise virtual visit to the final 11 young women who won a spot on the Cantu GLOW Global Fellowship, a four-month hands-on experience in the beauty industry with the Women Empowering Nations Did. According to a press release.Fellowship concluded with capstone and group travel seminar Accra, Ghana This month, each young woman was able to immerse herself in four areas of the beauty industry (consumer, concept, commercial and campaign) and experience a beauty campaign from concept to shelf.
“We are very honored Jordan Sparks Join the Cantu Crew as our Brand Ambassador. ” Damatoria Kinsley, Global Vice President of Marketing for Cantu. “She has been a pillar of the Black and Brown community for many years through her own philanthropic efforts, and we are proud to join her efforts to provide additional resources for women around the world. am excited about.”
The Cantu GLOW Global Fellowship is just one of Cantu Beauty’s efforts to improve the community through bespoke events, programming, and both financial and intellectual resources.This year, the brand continued its multi-year relationship with the nonprofit girl wonder, supports the Black and Latinx community by developing the next generation of female leaders from curls to toes. Additionally, the brand partnered with BrainTrust Founders Studio to celebrate her second year of Cantu Elevate, a brand-owned entrepreneurial acceleration program for Black women-led businesses.
For more information about Cantu Beauty’s community initiatives or to join the Cantu Crew, follow us on Instagram, Facebook, and twitter Or visit cantubeauty.com.
