Australian haircare revamped packaging to showcase hairstyling benefits

With the return of the 1990s-style blowout, hair care tutorials have proven to be very popular on TikTok. Also, about 43% of TikTok’s global viewership is from his 18 to he’s 24, and he wasn’t born in a time when these styles were a must, so it’s best to protect your hair. Get insight into what you need to do.

Nicole Epps, scientist and science communications manager at P&G Hair in Cleveland, Ohio, says heat protection is important when it comes to tools like blow dryers, flat irons, and curling irons/wands. She names Aussie’s Total Miracle Heat Her Protection Spray, infused with apricot and Australian macadamia oils, as a popular hair care product in her P&G Styling portfolio. Heat protecting sprays act as a barrier between hair and the heat of blow drying, straightening and curling.

Aussie package makeover

The Aussie Hair Care Collection recently revamped its packaging to reflect the styling benefits of its products. The P&G-owned company held his ’90s-themed media event in New York City on Jan. 24, showcasing Aussie sprays, mousses, and more.

Sustainability remains at the forefront for Australians. As reported by Happi, the brand was certified by PETA in 2019.

90s beauty style

Celebrity stylist Damien Monjiro hit the location for the #aussome media event to create a hairstyle using Aussie products. Happi sat in a chair and enjoyed directly Aussie’s styling creations such as the Instant He Volume He Volumizing Spray and Mega He Hair Spray.

Check out the February 2023 issue of Happi for hairstyling trends.