Luis Gonzalez has been appointed Color Director for Aveda’s North American Artistic Team.
“I am extremely honored to be the North American Hair Color Artistic Director,” said Gonzalez. to inspire artists to express themselves through
Gonzalez has worked in both Aveda and education since 2005. He is the creative director and co-owner of VIDA Salon in Denver, Colorado and has been named one of Salon Today’s Top 200 Fastest Growing Salons in America. As an educator, he is dedicated to helping colorists push boundaries by focusing on all aspects of color. Placement, formulation, artistic aspects. His ability to encourage and motivate stylists comes from his experience behind the chair and his approachable teaching style.
His other credits include presenting his own segment on stage at Aveda Master Jams and Aveda Congress. He also worked behind the scenes at New York Fashion Week.Gonzales’ love of color and beauty goes hand in hand with his passion for art and fashion. His Editorial His Hair His color photography has been featured in multiple fashion and hair publications and is part of multiple award-nominated collections.
Gonzalez has been recognized as a Top Colorist by Colorist Magazine, Southwest Latino Hairdresser, Colorist of the Year, and has been nominated for Colorist of the Year at the North American Hairstyling Awards (NAHA).
“By having fun and being creative with our guests, we learn more and educate ourselves further,” says Gonzalez. “My goal is to help professionals continue their education and reach their goals. Sharing information allows me to discover more about my career every day…and It drives me to push the limits and reach success – that’s what you put into practice what you’ve learned.”
Gonzalez delivers annual color collections to the Aveda North America network of professional communities, leads educational classes at select Aveda salons, and provides high-touch classes for stylists to learn new collections and techniques first-hand. In addition to creating color collections, Gonzalez leads and develops Aveda His North His American artistry and products and showcases them at exclusive industry-wide shows and events.
