Aveda, the global leader in sustainability and vegan hair care brand, joins purpose-driven companies meeting verified high standards of social and environmental performance, transparency and accountability
Minneapolis, January 19, 2023 /PRNewswire/ — Aveda Corporation (“Aveda”), creator of high-performance, vegan, Leaping Bunny Approved hair care brands with a mission to care for the world, today announced it has become a Certified B Corporation™. “B Corp”), further recognizing and deepening our decades-long commitment to social and environmental responsibility.
The B Corp accreditation by the nonprofit B Lab confirms Aveda’s strong commitment and presence to ensuring accountability and transparency through its mission-driven business. With the help of B Labs, Aveda underwent a rigorous and extensive review of its environmental and social practices and policies, assessed across his five pillars of Governance, Workers, Community, Environment and Customers. Overall Impact Score 89.6Well above the average score of 50.9 for evaluated companies. Aveda undergoes a recertification process every three years to update impact assessments and recertify as a B Corporation, providing a high level of accountability.
Contributing to Aveda Corporation’s recognition as a B Corporation was the use of an internal comprehensive and quantitative environmental scoring process known as Green Score. Comprehensive benefits provided to employees, including volunteer leave for all employees and subsidized off-site childcare. and Aveda’s corporate culture, which values the health and well-being of its employees. For more information on Aveda’s overall B-impact score, visit his website at Aveda. https://www.aveda.com/b-corp-certification
In addition to being B Corp certified, Aveda is also a public benefit corporation. Aveda recognizes that its business operates for both profit and the public interest, and the law allows it to consider the impact of its decisions on its stakeholders.
“A pioneer in sustainability since Aveda’s founding in 1978, B Corp certification demonstrates that Aveda adheres to the highest levels of social and environmental performance through an incredibly rigorous process. something to check. Melissa Cherminiak, Director of Mission Partnerships and Engagements at Aveda. “Aveda is proud to join the community of like-minded organizations that are driving the global movement of business as a force for good.”
Lindsey WilsonAssociate Director of Community Growth at B Labs said: 5,000B legions around the world. The rigorous and extensive B Corp process carefully considers the company’s impact on people and the planet. We congratulate Aveda Corporation on becoming certified and look forward to supporting the brand’s ongoing mission to care for the world we live in. ”
create a more responsible future
In keeping with Aveda’s founding mission to care about the world we live in, the brand has spent decades pioneering new standards of environmental responsibility in beauty. Responsible Sourcing; Responsible Packaging; Cruelty-Free and Vegan Formulas. Manufacturing with the Earth in mind. We also help protect and provide clean water to those in need in Aveda sourcing communities and communities around the world.
Aveda lives up to its mission at its headquarters. Our headquarters is located on a 58-acre National Wildlife Federation-accredited campus. Minnesota There’s a bee colony, employee-picked vegetable gardens, electric-vehicle charging stations, and miles of running trails. Our headquarters building is focused on sustainability and is powered by solar and wind energy.1is carpeted with recycled fibers, has compost and recycling bins throughout the building, and has an organic cafe.
For more information on Aveda’s sustainability initiatives, please visit: aveda.com/sustainablefuture.
Founded in 1978 as a cruelty-free brand with a mission to care for the world, Aveda offers beauty professionals and consumers high-quality, vegan-friendly products, all with sustainability in mind. We create functional hair, skin and body formulas. Aveda innovates in botanical technology and green chemistry, combining the principles of modern science with his ancient art of healing, Ayurveda. IndiaGlobally, Aveda hair care is 90% natural2 It features iconic scents from pure floral and botanical essences. Aveda’s high-performance franchises Invati Advanced™, Nutriplenish™ and Botanical Repair™ have each won dozens of awards, and the brand received the 2021 CEW Sustainability Excellence Awards, reflecting the highest standards of sustainability value in the beauty industry. was awarded. Aveda is the Leaping Bunny approved by Cruelty Free International, the globally recognized gold standard for cruelty-free products.
Aveda’s main facility uses 100% wind and solar power to manufacture its products.1, the brand is a pioneer in using 100% post-consumer recycled materials in PET bottles. Globally, at least 85% of our PET skin care and hair styling bottles and jars are made with PCR. Aveda strives to provide transparency into its products and manufacturing processes, and in 2020 will complete one of his pilots on the beauty industry’s largest blockchain, tracking vanilla from origin. Madagascar manufacturing facilities in Minnesota.
Through Aveda Earth Month, an annual giving campaign, Aveda is committed to providing clean water worldwide and raising awareness and funds to protect clean water locally. Since 1999, Aveda has raised over $69 million of her money for global and local environmental organizations, providing clean water to over 1.5 million people and protecting thousands of local watersheds.
Aveda products are available at Aveda stores in over 45 markets, affiliated salons, specialty stores and at aveda.com.
About Lab B
B Lab is transforming the global economy to benefit all people, communities and planet. A leader in changing economic systems, our global network creates standards, policies, tools and programs for business and certifies companies known as B Corps.To date, our community has over 380,000 workers 5,000B Organizations across 153 industries and over 150,000 companies in 79 countries use B Impact Assessment and SDG Action Manager to manage their impact. To learn more and join the movement, please visit: www.bcorporation.net.
About Certified B Corporations™
Certified B Corporations (B Corps™) are companies verified by B Labs to meet high standards of social and environmental performance, transparency and accountability.
1 Product manufacturing is supported by Aveda solar arrays and wind energy through renewable energy credits and carbon offsets.
2 Average of 90% naturally derived according to ISO 16128 standards from plant sources, non-petroleum mineral sources and/or water.
contact: Rachel Dillon, [email protected]