Founded in 2009, Amika is one of the largest independent hair care brands in the United States. The Brooklyn-based company touts a broad portfolio of clean, highly effective hair care products and tools Later this year, Amika will receive and qualify for the Clean at Sephora seal across its entire Sephora range. It joins as his third professional hair care brand.
Founded in 2012, Eva NYC has become one of the fastest growing masstige hair care brands in the United States. The brand is committed to providing proven, high-quality products at affordable prices and has a 100% recyclable, certified cruelty-free, vegan, non-GMO, toxic-free aluminum packaging portfolio. It is the only masstige brand to have. material. Eva NYC holds all five of his pillars of Conscious Beauty certification from Ulta, as well as Target Zero certification. Further strengthening its commitment to leading environmental initiatives in the hair care industry, Eva NYC is the first hair brand to implement a styling tool recycling program with TerraCycle.
Both brands are certified climate neutral, focus on sustainability, and plan to become B Corps.
brand leadership
Upon completion of the transaction, Amika and Eva NYC will continue to operate as separate brands under their respective brand presidents, Chelsea Riggs and Jane Moran. Partnering with the Bansk Group, these brands aim to extend their reach across customers, channels and geographies while remaining industry leaders in sustainability, effectiveness and innovation.
Bansk Group Partner Chris Kelly said: “Consumer interest in high-quality hair care has accelerated in recent years following the trend of premiumization seen in other beauty and personal care categories. Increasingly passionate and educated about quality and how their products are formulated, they are driving exciting growth opportunities in prestige and masstige hair. is also well-positioned to capture this growth, building its own brand on proven efficacy, sustainability and inclusivity, and a leader in driving and celebrating innovation and diversity. “
Riggs, Amica brand president, said: “Since its inception, amika has pushed the boundaries of beauty, creating the best products that are accessible, responsible and loved by both professionals and consumers alike. I am confident that we will continue to excel.”
“Today’s announcement is a testament to our unwavering commitment to creating high-quality products and sustainability-focused brands that consumers love,” said Moran, Eva NYC Brand President. “We look forward to our new partnership with Bansk and leveraging their expertise to take Eva NYC to new heights.”
Amika and Eva NYC are the company’s second and third acquisitions in the beauty sector, following Ethique, which it acquired in 2020.
