Cosmetify, a digital price comparison platform, has updated the Cosmetify Index to provide insight into the world’s hottest beauty brands based on social engagement, Google searches and social media following. Heading into 2022, they’ve ranked the hottest brands, favorite sustainable products, most powerful influencers, and more. Let’s take a look at this year’s index.
hottest beauty brands
- Florence By Mills rose from #7 to #1 as Instagram followers and Google searches increased significantly after the 2021 index.Brands spawned by stranger thingstar Millie Bobby Brown had great social media engagement in 2022.
- CeraVe has 18.4 million searches in the last 12 months, up 26.62% from 2021.
- Glossier boasts 2.6 million Instagram followers and recently collaborated with pop sensation Olivia Rodrigo, so it’s no surprise that the brand continues to grow in popularity.
- The Body Shop remains the world’s most searched beauty brand with 40 million searches on Google last year.
- Estée Lauder ranked fifth on the list, which is not surprising as its portfolio of brands is sold in 150 countries. His Google search for the company is up 7.71% for him in 2022 and has 4.3 million Instagram followers.
- Revolution is a UK-based brand incubator with 3.4 million Instagram followers. Business success comes from accessible, affordable and fast beauty brands.
- Yves Rocher’s Google search volume has decreased slightly this year. But it still puts him seventh on the list, with 30 million searches recorded.
- Olaplex has become one of the world’s largest hair care brands, boasting 18.5 million online searches in the last 12 months.
- Searches for Fenty Beauty skyrocketed to an impressive 11.7 million Instagram followers.
- Caudalie’s has an Instagram engagement rate of 0.25% and will have 5.7 million customers in 2022. His 100% plant-based products for this brand appeal to an ever-increasing number of environmentally conscious consumers.
The most popular hair brands of 2022
- Olaplex has generated nearly 18.5 million Google searches in the past year and has been mentioned in over 1 million hashtags on Instagram.
- Ghd will be searched nearly 6 million times in 2022 and has reached 762,000 followers on Instagram.
- Babyliss has been tagged in 1.6 million Instagram posts with an engagement rate of 0.13%.
- Paul Mitchell saw 1.8 million Google searches and 2.7 million hashtag mentions in 2022.
- Davines established itself as a sustainable hair care brand with 1.92 million Google searches last year.
top retailers UK
- Beauty Bay is now the UK’s leading skincare and beauty retailer, offering over 100,000 products. The online store is making headlines with 1.95 million Instagram followers and an engagement rate of 0.17%.
- Boots averages 19 million visitors to its website and has over 1 million followers on Instagram.
- Superdrug has over 3 million visitors per month. This is due to his trending TikTok content and his 292,056 followers on Instagram.
top retailers usa
Sephora When ultra beauty lined up for the top spot. Sephora came first, based on Instagram followers and posts. However, Ulta Beauty’s monthly traffic was higher. When it came to engagement rates, the brands were evenly matched.
sally beauty Ranked 3rd in the US. The brand was born in New Orleans in 1964 and now has 4,000 of his stores worldwide.
most powerful influencer
Based on YouTube Subscribers, Estimated Earnings per YouTube Video, Instagram Followers, Instagram Estimated Earnings per Post, Total YouTube and Instagram Followers, and Total YouTube and Instagram Earnings per Post.
- James Charles
- Mari Maria
- bretman rock
- Nicky de Jaeger
- Camila Coelho
- Bianca Heinicke
- pony makeup
- Jaclyn Hill
- Narin Amara
- Farah Dukai
rising star in the industry
- Kiko Milano achieved a staggering 95% growth to take the top spot in Italy. Founded in 1997, the brand has 1,000 of his stores in 21 countries. Kiko Milano’s search volume increased from 2,476 in 2021 to 4.8 million in 2022.
- Searches for Charlotte Tilbury increased from 9.884 million in 2021 to 15.5 million this year.
- IsaDora was voted Sweden’s most popular cosmetic brand, with searches increasing from 2,133,000 in 2021 to 3,294,000 in 2022.
Beauty brands losing popularity
- BH Cosmetics saw a 76.96% drop in searches last year. The company’s lack of success is linked to BH filing for bankruptcy protection in January 2021 after sales plummeted due to COVID-19.
- Foreo, a Swedish beauty equipment brand that launched in 2013, seems to have lost momentum. Search volume plummeted from 5,076,000 in 2021 to 3,046,000 in 2022.
- Search volume for Palmer’s, known for its iconic cocoa body butter and lip balm, surged from 6.05 million in 2021 to 4.175 million in 2022.
Biggest brands on Instagram
- Huda Beauty – 50.8 million
- Kylie Cosmetics – 25.9 million
- MAC Cosmetics – 24.5 million
Cosmetify’s Hottest Beauty Products 2022
- Olaplex No.3 Hair Protector
- Paula’s Choice Skin Perfecting 2% BHA Liquid Exfoliant
- Rare Beauty Soft Pinch Liquid Blush
- The Ordinary Niacinamide 10% + Zinc 1%
- Ambriolis Les Creme Concentrée
- Elemis Pro Collagen Cleansing Balm
- CeraVe Blemish Control Cleanser
- Bondi Sands 1 Hour Express Self Tanning Foam
- bareminerals original loose powder
- carolina herrera good girl eau de parfum spray
Cosmetify’s Most Popular Sustainable Products
- REN Lady Steady Glow Daily AHA Tonic
- weleda skin hood
- ILYA Limitless Lash Mascara
- Aveda Be Curly Curl Enhancer
- Upcircle Beauty Organic Facial Serum with Coffee Oil
- bareMinerals barepro performance wear liquid foundation SPF 20
- Inica certified organic lip and cheek cream
- Neal’s Yard Remedies Wild Rose Beauty Balm
- Evolve Beauty Gentle Cleansing Melt
- kevin murphy angel wash