beauty drink market
The global beauty beverage market is valued at USD 1.8 billion in 2021 and is projected to register a CAGR of 12.9% during the forecast period 2023-2031. Beauty drinks are natural or artificial beverages that promote skin radiance, anti-aging, hair health and detoxification. Beauty drinks fall under the category of nutritional cosmetics in a broad sense. These products or ingredients are used as dietary supplements to help maintain the natural beauty of skin, nails and hair. Beauty drinks contain vitamins, minerals, herbs, collagen, fruit and vegetable extracts, amino acids, hyaluronic acid and other nutrients. These drinks contain hyaluronic acid, collagen, antioxidants and Q10 to improve suppleness and minimize wrinkles.
Growing consumer desire to prevent premature aging of the skin has led to a growing preference for natural, safe and effective beauty solutions, protein- and amino acid-based nutraceuticals. They suffer from premature aging due to unhealthy lifestyles, increased air pollution, unhealthy eating habits and increased alcohol consumption. Therefore, the growing awareness of health and beauty has increased the demand for beauty drinks. Additionally, major market players are focusing on launching gluten-free, lactose-free, and vegan product variants without added sugar, preservatives, or flavors to expand their market reach. We are constantly innovating and improving our products to appeal to a wider audience. For example, beauty drink brand Ranek recently launched a new collagen drink. Collagen makes up 30% of the total protein in the human body. Collagen supports healthy skin, hair and nails, protects joints and mucous membranes, and ensures strong, healthy bones. Collagen is also necessary for supple, elastic skin and the regeneration of skin cells. However, the percentage of collagen in his body decreases after he turns 25. Collagen also becomes fragmented with age and its loss contributes to many problems such as melasma, hair loss and arthritis. For example, in May 2021, Nestlé Health Science launched a key protein collagen product in China. Therefore, the presence of collagen in beauty drinks has created new opportunities for the product in the market.
Rapid urbanization and progress are having a positive impact on the lives of working people. According to the World Bank, about 57% of the world’s population lives in cities. This has pushed people towards a better lifestyle. As the world progresses, women are also entering the labor industry to independently support their families. The work environment and culture greatly influence people’s thought processes and enhance their health and lifestyle knowledge. In addition, digitization has a great impact on people’s lives. As digitization progresses, people are actively aware of recent events around them. In addition, growing retail sales, especially e-commerce retail channels, are driving the growth of the global beauty drink market during the forecast period.
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However, packaged beauty drinks are highly toxic and contain many harmful ingredients that are harmful to the human body. The use of synthetic dyes, fragrances, etc. is not very beneficial to the human body. Commercial beauty drinks have been replaced with natural fruit juices like beetroot and papaya juice to nourish and keep your skin healthy. Such factors may limit the growth of the beauty beverage market.
Collagen-containing beauty drinks are expected to hold a large market share in the global beauty drink market. Drinking a beauty drink containing collagen can help improve the appearance and texture of your skin. In addition, by ingesting a beauty drink containing collagen, the elasticity of the skin increases, and the skin is rich in firmness and elasticity, leading to youthful skin. Beauty drinks containing collagen can be expected to have various health effects and beautiful skin effects, and sales can be expected to grow. In addition, vitamin and mineral beauty drinks are expected to have a positive impact on the market growth as they are in increasing demand due to their benefits to the skin. For example, beauty drinks containing vitamin E can help skin retain moisture.
By region, the global beauty drink market is segmented into North America, Europe, Asia Pacific, Latin America, Middle East, and Africa. Health is becoming an afterthought for Americans as work and life schedules become increasingly hectic. This leads to the need for nutritional cosmetics such as beauty drinks. Large companies in the region focus on targeting consumers who are perceived to be health and aging conscious. In North America, especially in the United States, sales of beauty drinks are expected to grow significantly due to the increase in skin problems and alopecia, as well as the influence of the fashion industry. To capitalize on this opportunity, the region’s leading beauty drink companies are working to expand the number of brands and their range. The rising trend leads to increased demand for beauty drinks. The presence of prominent market players such as The Coca-Cola Company and various online portals is expected to increase the availability of products and increase sales of beauty drinks in the region.
Moreover, the Asia-Pacific region is expected to witness significant growth in the global beauty drink market. Rising young populations in countries such as India, Japan, South Korea, and China, and rising popularity of beauty drinks among the younger generation, should have a positive impact on sales of beauty drinks in the region. of market players are actively engaged in research and development to contribute to market demand. For example, 1NE Beverages will launch 1NE Fruit Juice in September 2022. Juices are featured in his two broad flavor categories such as Aloe Vera and Coconut. The juice promises nutrients and has immune-boosting properties. Aloe vera-flavored juice has antioxidant properties that provide multiple benefits for skin, oral, dental and digestive health. Similarly, Chicago-based Vital Proteins, widely known for its collagen supplements, Announced the launch of Vital Proteins Lemon Collagen Peptides.This product contains grass-fed, grass-fed, and lemon-flavored collagen. The drink does not contain sugar. The product is expected to launch in summer 2022 to expand the collagen range of existing flavors such as chocolate and vanilla. The product is available on various e-commerce sites such as Amazon in addition to the company’s official website.
Key company insights
New product launches, market expansions, and partnerships are strategic approaches favored by most companies in the beauty beverage business. Due to product expansion and increased consumption of nutritional cosmetics, global players in the beauty drink market are adopting new product launches as their major strategy. Companies are concentrating their research and development efforts on improving the shelf life of nutritional supplements.
• In April 2018, Singapore’s Asmara brand announced the launch of four functional/beauty drinks. This product is commonly consumed to treat a variety of problems related to digestion, immunity, cognition, and anti-aging.
• In August 2016, Herbalife launched Skin Collage Beauty Booster with Verisol Collagen. This product aims to improve skin elasticity and reduce fine lines.
Major players operating in the global beauty drink market include:
AMC Grupo Alimentación Fresco y Zumos SA
・Asterism Healthcare Plus Co., Ltd.
・Groupon Co., Ltd.
Hangzhou Nutrition Biotechnology Co. Ltd.
・Rakka Foods Limited
· Molecular beverage
· On Group Co., Ltd.
· Rejuvenated Ltd.
・Sappe Public Company Limited
・Shiseido Co., Ltd.
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・Vitamins and Minerals
By distribution channel
· grocery store
・Beauty specialty store
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