Bell Flavors & Fragrances, Inc. welcomed nine new employees to its marketing team at its headquarters in Northbrook, Illinois, Mexico and its EMEA headquarters in Europe.
“We will continue to develop new additions, promotions and marketing strategies to improve our global marketing strategy and provide our customers with ongoing consumer and market insights related to the flavor, fragrance and botanical markets we serve. , and strengthened the global marketing team with newly created roles,” said Kelli Heinz. , Vice President of Marketing and Industry Relations, Bell Flavors & Fragrances. Bell is globally positioned to serve locally and new marketing talent enhances our service strategy through the Global Spark Trends program and many other global marketing initiatives. ”
Renee King joins the marketing team as a new marketing director focused on the fragrances and botanicals segment. King creates and executes new concepts, business models and channels to position Bell as an innovator and leader in the flavor and fragrance industry. She will assist Bell in building her brand in the market, activating new marketing campaigns, expanding her marketing reach, enhancing product development, and driving strategy around the fragrance and botanical divisions.
With over 20 years of experience in the beauty and fragrance world, King has focused on marketing, valuation, strategy, branding and development with global fragrance houses and CPG companies. She has a Master of Science degree in Marketing of Cosmetics and Fragrances from the Fashion Institute of Technology.
Sarah Campbell is Bell’s new Marketing Specialist focused on designing, creating and delivering marketing programs that support the expansion and growth of Bell’s services and products. Her role is an integral part of developing and executing marketing plans to reach targets, from brand awareness to product promotion. She works with her R&D and application labs to prepare presentations for customers.
Campbell joined Bell from an office supply company and has worked on numerous marketing initiatives including social media, graphic design, video shoots, websites, virtual trade shows and served as quarterly promotional contact. She graduated from Michigan State University with a Bachelor of Arts in Communication with a focus on Journalism.
Dirk Vogel joins Bell as a new Senior Marketing Specialist, managing the development and execution of projects supporting Bell’s key technologies, categories, customers and internal initiatives. He is responsible for the development, creation and communication of sales and promotional materials to support sales and aggressive marketing programs, while leading customer presentations to articulate the capabilities of Bell’s Flavors and Fragrances division. cross-cutting efforts.
Vogel has over 20 years of experience in marketing strategy, branding, communications and creative development. Prior to joining Bell, he was a provider of freelance services, helping companies in the CPG and e-commerce space build brands and execute on his plans for fully integrated marketing. Vogel brings his experience in journalism/white paper writing, content marketing, market research, trend reporting, digital publishing, and search engine optimization. He holds a Master of Arts in American Studies, Media Studies and Psychology from the Gutenberg University of Johannes in Mainz, Germany, and is fluent in both English and German.
Lindsay Parks is Bell’s new marketing communications and social media specialist. She will be the primary point of contact for all marketing communications and social media activities and will help manage the development and execution of Bell’s internal and external communications strategies to drive business development efforts for key clients. She will work cross-functionally in the development, creation and communication of promotional and promotional materials to support sales and aggressive marketing programs.
Parks brings experience in brand marketing, nutrition communications and social media management. She completed an internship in nutrition at Vanderbilt University and earned her Bachelor of Science and Master of Science degrees from Iowa State University.
Anna Lada joins Bell’s marketing team as a Senior Marketing Specialist. In this role, Lada will utilize secondary data and primary research to gain a deep understanding of the target consumer and use these insights to influence Bell’s overall marketing strategy and develop innovative products for customers. to develop She helps develop and implement strategies to maintain, manage and grow the internal marketing platform and supports external customers in growing their business through innovation and new product development efforts.
Radha has 20 years of experience in marketing and graphic design and holds a BA in Visual Communications from the Illinois Museum of Art in Chicago.
Antonia Federsel joins the global marketing team and the Bell family as the new Marketing Specialist for Flavor Segments in Bell EMEA. In her new role at the Leipzig, Germany facility, Federsel will drive her Sweet & Dairy project and will be responsible for cross-divisional flavor promotions such as RedSugar and the company’s expansion of her PlantFuture platform.
Most recently, Federsel was a marketer for a fashion company, with experience in product management, analytical preparation (international and assortment-related data), and implementation and oversight of marketing strategies focused on online businesses. She holds a Master of Science in Management and Marketing from the Free University of Berlin.
Leon Kuttler joins the global marketing team and Bell family as the new Marketing Specialist for Flavor Segments. A marketing specialist for the Bell EMEA-based company, his role as Savory includes working with the R&D and sales teams to move his Savory business forward. Kuttler will use his expertise, strategic understanding and creativity to actively shape the future of his Savory Business Unit in the EMEA region.
Prior to joining Bell, he worked as a Category Development Manager for a global flavor company in Germany. He completed his studies in the field of Business Administration and graduated with his Bachelor of Arts degree from Berufsakademie Goettingen. He is currently pursuing a master’s degree in business psychology.
Jessia Karmling joins the global marketing team and Bell family as the new marketing specialist for the fragrance segment. In his role as Marketing Specialist for Personal Care, Kalmring is responsible for his marketing projects for innovation and customization for personal care customers across EMEA, working with R&D and Sales for his Bell’s PC sector. Drive success.
Kalmring holds a degree in Social Media Management. Most recently, I worked as a marketing representative for a manufacturer of professional hair care products. With experience in marketing and hair care, she joins Bell to develop new innovative product concepts for customers that will actively shape the future of her unit Savory her business in the EMEA region.
Antje Wittich has been with Bell since 2006 and took over as Head of Marketing for the EMEA region in February 2022. With her knowledge and experience as a leader of her team, she will drive Bell’s strategic and market-oriented development in the EMEA region, along with marketing. She will lead the team to drive further development of corporate communications in Europe, Middle East, Africa and Vietnam.
In addition to trend scouting, developing product innovations, enhancing communication and social media activities, organizing and conducting global trade fairs is also on the agenda.
Lorenza Perez joins the global marketing team as a marketing coordinator based in Mexico. In this role, she will be responsible for activities such as implementing commercial strategies for the Mexico region, developing presentations, analyzing trends and research, and measuring the results of innovation initiatives.
In her previous role, she was a community manager and digital marketing intern for a beauty company, creating social media content and responsible for digital customer service for the professional hair care category. Following these positions, she took on the role of regional marketing intern for retail styling products in North America and Latin America.Perez holds a degree in Marketing from Univa College and a Diploma in Community Her Manager. increase.
David Banks has been promoted to senior marketing director at Bell’s Northbrook headquarters. His role in Marketing His team has been instrumental in creating and executing new concepts, business models and channels to drive his Bell’s position as a leader in innovation in the flavor and fragrance industry. It is important. In this role, he plans marketing and branding goals, analyzes market trends, recommends marketing and business development strategies, and oversees campaigns and strategies for advertising, press releases, emails, and social he media. .
Since joining Bell three years ago, Banks has led marketing projects in key cross-functional collaborations. He has a deep understanding of his Bell customers and markets and has developed partnerships with key Bell personnel to help clients determine and realize their current and future needs.
“These additions to our global marketing team give us a deeper understanding of the flavor and fragrance market and bring the voice of the consumer into every product we develop.” We will be able to focus more on category insights and consumer understanding, further expanding the Spark Trends platform.”