NEW YORK, August 1, 2022 (GLOBE NEWSWIRE) — Biorage Professionalhas been the world leader in salon hair care since 1990 and announces its commitment to a better future. As of today, Biolage’s iconic formula is certified cruelty-free and vegan* in a signature bottle** made with 100% PCR plastic.
The brand has been awarded the Leaping Bunny stamp of approval by Cruelty Free International, a leading organization working to end animal testing. Leaping Bunny requires brands to forensically investigate the entire supply chain, including all raw materials and individual ingredients, for all cases of animal testing. Approval must be given to the entire portfolio of brands. Individual products or items cannot be approved in isolation. This is a rigorous process and consumers can purchase all his Biolage products with complete confidence knowing he has met Leaping Bunny’s exacting standards.
Made with 100% post-consumer recycled plastic, Biolage’s White Signature Bottle** saves over 30 tons of virgin plastic each year.
These commitments are underscored in the brand’s new sleek look. The formula hasn’t changed, it’s the same iconic formula known to deliver the signature glow and softness of Violage, making it transitionable from salon to home.
The entire Violage portfolio also includes the iconic Violage AromaScience™ fragrance made with the unique blend of fruits, flowers and spices the brand is known for.
In addition to commitments, brands have three key goals:
Strengthen We enable the natural beauty of our clients and consumers with products that work in synergy with the hair and scalp to amplify shine, softness and smoothness that can transition from salon to home.
Promotion Strengthen the relationship between stylists and their clients with products you can trust and trust that provide unmatched hydration and conditioning.
encourage We continue to make a conscious effort to minimize our environmental impact by opposing animal testing and seeking new ways to make our products more sustainable. This includes everything from eliminating virgin plastics to making formulations more biodegradable.
“We are very excited to finally announce the renewal of this brand. Aurelie Croze, Assistant Vice President, Biolage Professional. “We have worked tirelessly to refresh the look and feel of our brand and meet the needs of consumers for vegan, cruelty-free, and sustainable beauty products. Cruelty Free International We are Leaping Bunny Certified from . Animal testing throughout our supply chain is a very proud moment for the brand and we can’t wait for the new era of Biolage Professional.”
According to GlobalData, 35% of consumers actively seek cruelty-free claims in beauty products. Additionally, according to the Global Cosmetic Industry and SurveyMonkey, 20% of consumers are looking for sustainable packaging, and more than a third of consumers would prefer products that are better for the environment than cheaper, less environmentally friendly options. I don’t mind spending a lot of money. Biolage Professional knows that consumers increasingly want to support brands committed to sustainability, so they want to move in this direction with their cruelty-free, vegan formulas and sustainable packaging. was
“I was so excited when I heard the Biolage Professional team was making this big leap!” says Violage Professional Global Ambassador and Celebrity Stylist, Sunny Brook. “I’ve been a fan of the brand’s unique portfolio for years, and the fact that these iconic formulas are officially certified vegan and cruelty-free, along with their sleek, professional-looking aesthetic. We couldn’t be more excited about sustainable packaging, and consumers and professionals alike will appreciate Biorage’s commitment to moving the hair care industry toward a more responsible future.”
Biolage claims vegan, cruelty-free, and 100% PCR as of August 1st, and the updated packaging is already rolling out in salons and retailers like ULTA Beauty, Amazon, JCPenney and Hair.com. The package he will be phased in by the end of 2022. For more information on the rebranding, visit Biolage.com.
*No animal-derived ingredients used
About Biorage Professionals:
In 1990, Violage Professional was born from the mind of hairdresser and entrepreneur Ernie Miller. He saw an opportunity to bring out the natural beauty of his hair and make it touchable and full of movement. Since its inception, the brand has been inspired by natural ingredients and is known for its iconic white packaging and signature scent. Biolage Professional is a globally recognized and growing reputation as a leader in salon hair care for high performance, professional quality, plant-based products. Biolage Professional is committed to consistently improving its formulas and sustainability standards, and as of August 1, 2022, the brand is 100% vegan and certified under the Leaping Bunny program by Cruelty Free International. We are proud to be Cruelty Free. The signature bottle is made from his 100% recycled plastic collected from consumers. We know that sustainability is a journey of continuous improvement, and we invite you to join us.
Editorial/media inquiries: For all media inquiries, including sample requests, please contact Alexa Lewis: email@example.com // 310-878-2560
High resolution image: https://agencyguacamole.box.com/s/d2rrgu7nqjv1cogqxxrexpxbo3acb18a
Image 1: Biolage Ecomm Brand Banner
Image 2: Cruelty Free Seal
Image 3: Biolage New Bottles group shot
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