This black-owned hairline product is being purchased by white women.
Miel Rosemary Oil is gaining traction in the market, but apparently white women are making it harder for black women to get products made for natural hair.
The oil has been around on TikTok in videos posted by many white influencers showcasing the product as part of their hair care routine.
Alix Earla white TikToker with 3.2 million followers, posted a “Get Ready With Me” video on her page to share with her followers the incredible hair growth she experienced after using the oil for just over a month. did.
I’m too good at catching their fight #grwm #vacation
♬ Original Sound – Alix Earl
Shoppers bought Mielle products after other white users and influencers started posting videos about the products.
@naechloe How do you use mielle rosemary oil for your hair!! Also added to my amazon page!! miellehairoil #tangleteezerbrush
♬ Original Sound – Kelly | Lifestyle and Skin Care
This reportedly caused controversy with black women who called in white women to shop in the ethnic hair products aisle.
One Twitter user expressed how embarrassing the situation was for her.
I’m annoyed that even a product originally geared towards black women (aka Miel’s Rosemary Oil) is still topped by white women when searching for reviews on TikTok :/
— Anu ☆ (@anuolu99) December 30, 2022
another user responded Underneath the tweet, it wrote, “Don’t get me started on Mielle’s problem. It’s also designed for different hair textures, so it’s giving false instructions to wash it off immediately.”
A third user posted on Twitter about a white woman selling rosemary oil, stating that black women can’t have anything.
A white woman found out about Miel and sold out rosemary oil in every store. We swear we have nothing.This is one of the few brands for curly hair that was already expensive.
— Rain Mania (@AomAola) January 1, 2023
White women buying miel’s rosemary oil is a piece of shit I never thought I’d see. I’ve been using it for a minute but for white women scarcity is an issue??! Bffr. .
— Slim and thick legend (@_dimeiysburner) January 1, 2023
While some black women expressed concern that the product was being sold out by white customers, others didn’t really seem to care.
“Recently, I’ve seen people make noise about non-black people buying miel rosemary oil, but… I don’t care about LMAOOOO. Why? BC products are race-based. I don’t think anyone should be using feedstock in 2023,” wrote one user.
Some white women reportedly claimed that the products were flawed and made their hair oily. is shown.