The holidays may be over, but consumers are keeping their moods bright this winter season in the form of metallic eye makeup. ‘s top priority is to keep your body lubricated with serum. They are also looking to enhance their physical attractiveness with pheromone oils to enhance their natural scent. Beauty trend tracker Spate gives Happi an overview of the latest beauty trends.
body serum
As fitness commitments grow, so too does the search for products that emphasize a toned body in the form of body serums.
There are an average of 12.5,000 searches for body serums per month in the US, which is a small volume compared to other body moisturizer products. 22 markets including The Body Shop, Clarins, Nivea, Necessaire and Moroccanoil are highly competitive with his leader, with searches increasing his 19.0% since last year.
Body serums help consumers maintain soft, hydrated skin, especially during the winter months. Market research firms are now observing consumers looking for ingredients such as aha, hyaluronic acid, collagen, argan oil, retinol, and algae alongside body serums. Spate offers many opportunities for brands to understand the benefits consumers are looking for based on the brand. In addition, brands must make sure to use these keywords in marketing their body products.
metallic eye makeup
new year new? The metallic eye trend should help grab some attention.
According to Spate, there is an average of 2.4K searches for silver eyeliner each month in the US, which is a very small volume compared to other eyeliner products. He’s seen a 25.3% increase in searches since last year, against the backdrop of less competition and his three leaders in the market: Revlon, Physician’s Formula and MAC Cosmetics.
New Year’s Eve usually sees an increase in festive new makeup with products such as silver eyeliner. Spate’s machine intelligence predicts that this trend will continue to grow beyond the end of the year. Looking for glitters and shimmers alongside silver eyeliner shows that consumers are looking for products that bring sparkle to their eyes. Spate encourages brands to use this message when it comes to metal and shiny products as it demonstrates the consumer’s desire to shine.
As consumers seek inspiration, Spate is encouraging brands to take the opportunity and ask influencers to shoot content that showcases fun ways to use the popular silver eyeliner.
pheromone oil
There are an average of 16.4,000 searches for pheromone oils in the United States each month. This is moderate compared to other perfume product searches. Pure Instinct is the sole market leader, with a 20.4% increase in searches from last year.
A recent viral TikTok video about pheromone oil claims to mix with a person’s natural odor and initiate an aromatic response from those around them. A search for ? reveals a desire to understand this trend. Trend experts say pheromones are a new concept and can feel gimmicky without proper education, so they are encouraging brands to use this opportunity to educate consumers about pheromones. .
Searching for “female” and “unisex” alongside “pheromone oil” will give you insight into the audience searching for pheromone oil. This information is invaluable to brands looking to enter this space when working on fragrance formulations and branding.
