The assignment was obtained through multiple agency pitches and is handled by the agency’s Mumbai office.
Cossouq, the intelligently curated beauty and skincare marketplace, hands over its PR duties to Merge Infinity’s full-service independent agency, Chimp&z Inc. Brands increase their visibility within influential media communities. Aiding in brand building, this collaboration ensures that Cossouq’s unique vision of genderless, ageless and colorless beauty, articulated in the tagline ‘Celebrating You’, reaches the right audience .
Cossouq is a comprehensive marketplace that hosts over 400 brands and over 12000 cosmetics, skin, hair, health and personal care products. Challenging irrational and unrealistic beauty standards, the brand aims to make “the right to look and feel good” more accessible. The platform brings together a range of brands, from local and national brands to multinational brands, committed to creating a community where every customer is seen and each brand’s voice is heard.
“At Kosouk, we place a high value on creating an equitable and inclusive environment. We are committed to creating a world without gender, age limits and regressive shackles of self-expression. And collaboration is more rewarding when you have common core values and ideals.As a PR agency, Chimp&z has sustainability and inclusivity at the forefront of our business. We knew hiring Inc would be easy.”
Commenting on the association, Sumitro Sircar, Associate Business Director and PR at Chimp&z Inc, said: With its strong values and ideology, Cossouq is becoming his ground-breaking e-com platform, which he believes will certainly bring disruption to the beauty industry. We ensure that his PR expertise at Chimp&z Inc will help put Cossouq in the right spotlight to reach the right audience through the right media. “
