Clean formulas and sustainable packaging drive innovation in hair, skin and deodorants

The global “clean beauty” market is worth $42 billion in 2022, up from $11 billion in 2016, according to data from NPD, Kline and Spate. 52%) say brands take into account the use of natural or clean ingredients when making purchasing decisions, and 26% take into consideration a brand’s environmental certifications. Until now, “free from” beauty claims have become a trend. A dizzying amount of activity is happening in clean beauty products in hair, skin and deodorant innovation. increase. Below are some of our latest innovations in clean formulas and sustainable packaging.