[Photos: Sofia Zhuravetc/Shutterstock]
A number of gaps plague Americans: the healthcare gap. Education gap. such as the digital access gap. But he has one gap that we all don’t have to worry about today, thanks to Denton-based Sally Beauty.
That is the gap between new technological breakthroughs in hair care treatments and affordability by the wider public. Especially in something called bonding technology, it helps consumers with damaged hair keep their hair healthy and strong.
Today Sally Beauty launched Bondbar. This is a new product line the company says will help fill that gap. The 4-step system includes a bonding pre-shampoo. bonding shampoo; bonding conditioner; and bonding styling cream. The company said key features of the system are both its effectiveness and pricing accessibility.
4 step bond bar system
Sally Beauty’s 4-Step Bond Bar System. [Image: Sally Beauty]
“Hair damage is something everyone experiences, so it was important for us to offer high quality, affordable products with clinically proven performance. Marian Herskowitzgroup vice president of merchandising for Sally Beauty, in a statement.
Sally Beauty claims that using all four bond bar products as a system can reduce breakage during combing by up to 70% and improve wet tangles by up to 90%. These effects line up with what the company calls “cruelty-free, vegan, SLS/SLES-free, paraben-free, and phthalate-free.”
Based in Denton since 1982, expanding headquarters in 2020
Sally Beauty Headquarters in Denton [Photo: Sally Beauty]
Founded in New York in 1964, Sally Beauty Holdings moved its headquarters to Denton in 1982 and today employs over 29,000 people worldwide. In 2020, the company expanded its investment in North Texas with the installation of 40 new headquarters positions and a new 500,000-square-foot Denton distribution center.
The company is one of the world’s leading distributors and retailers of professional beauty products for both retail consumers and salon professionals, “empowering customers to be their own ‘pros’ at home.” We have a longstanding mission to provide the highest quality products. In October 2021, Dennis Paulounis was appointed as the company’s first-ever female CEO. Robert McMaster, chairman of the board at the time, said, “I believe Dennis will provide fresh perspectives and valuable insights to guide our brand and company into the future.” said.
That future includes the newly launched Bond Bar line.
Make the premium priced “booming” category more accessible
In a statement, Sally Beauty said adhesive technology is booming in the hair care industry, but the category is often at a “premium price.” The company said it knew the space and developed the Bond Bar in a “deliberate move” to make it affordable.
“It was very important to us to offer a product that was affordable and truly lived up to its promise of strengthening and repairing damaged hair.” Steve ChattinVice President of Global Product Development for Sally Beauty.
Bond repair products that target chemical bonds in hair
So what are adhesive repair products? According to Allure magazine, human hair is made up of numerous chemical bonds that are too small to be seen by the eye. The goal of bond repair products is to utilize similar chemistries to improve hair health.
“All technologies have one thing in common: they all start with amino acids.
“Approach from skin care to hair care”
Sally Beauty didn’t elaborate on the science behind the new Bond Bar system today (the brand is stylized in lowercase by the company). However, it emphasized the line’s impact on consumers who style and color their own hair.
“The past few years have seen a marked increase in DIY styling and hair coloring, from vibrant shades to natural shades,” Chattin said in a statement. “Customers are taking beauty into their own hands. However, frequent coloring and the use of heat can lead to damage. You know, they want their hair to not only look healthy, but feel healthy.”
Creating “new bonds for strong hair”
According to the company, their new #3 Bonding Pre-Shampoo helps reduce breakage while generating “new bonds for stronger hair.” Its #5 bonding conditioner is said to improve manageability while preventing split ends. Promises to strengthen and moisturize hair while controlling frizz for 72 hours.
innovative outlook
Sally Beauty fosters a pioneering vision of new products and brands. Last spring, the beauty giant launched her Cultivate Accelerator program for the third time. This program was created to fulfill the vision of beauty entrepreneurs. The company seeks to find, launch and support small businesses that create unique and innovative products within the categories of hair care, hair color, styling tools and nails.
“We want to give entrepreneurs opportunities they might not otherwise have,” said Marian Herskowitz, group vice president of merchandising for Sally Beauty at the time. increase.
It’s hard for a new brand to break into such a difficult industry, she says.Sally Beauty has been pushing “undiscovered” brands. The company is one of the first domestic beauty retailers to offer over-the-counter sales to Mielle Organics, The Mane Choice and Arctic Fox. Her spirit of discovery was the driving force behind the accelerator program.
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