what: Kérastase’s new Blond Absolu Cicaextreme line is dedicated to bleached blondes. The hair care range includes creamy shampoos, conditioning masks and hair oils to keep your newly lightened hair moisturized, nourished and shiny.
Who: Founded in 1964 by scientists at L’Oréal Advanced Research, Kérastase is today the number one professional hair care brand in the world, selling luxury products in over 37,000 salons in 65 countries. Kérastase’s unique hair diagnostic and prescriptive approach allows hairdressers to understand the specific needs of all scalps and hair types. Kérastase has also created the fusio dose, the first-ever personalized professional treatment. This is so popular that today a woman is undergoing a fusio dose treatment every six seconds in salons around the world.
Kerastase is also committed to reducing our impact on the planet. All products are produced in a carbon neutral and dry factory in Spain and the products used in the back bars of our partner salons are 100% recycled. They are developing products using recycled plastic and have committed to 100% recycled content by 2025.
Why: This latest series is made for pain-free and relaxing post-bleach recovery. If you’ve ever bleached your hair, you know that maintaining a super blonde mane is no easy task. That is, until now! The Kérastase line is edgy yet luxurious, and the lavender and glass vessels are undeniably aesthetic. This is proof that (bleached) blondes really are more fun!
Emily Ratajkowski of Kerastase (Courtesy)
where: Kerastase.com
Salmon roe: $35-$62, depending on the product.
Subscribe to our newsletter and follow us on Facebook and Instagram for all the latest fashion news and juicy industry gossip.
