21-year-old Emma Chamberlain is as “new” Hollywood as they come. Aimed for stardom. She soon found herself with a strong following of 3 million, was signed to UTA, won numerous of her Streamy Awards (probably the Oscars for her creations online) and became a regular at her Paris fashion week. rice field.not just chamberlain upon YouTube; many have created the ubiquitous editing style that she now permeates the platform (quick cuts, text-heavy screens, carefully selected pauses) to draw viewers into her everyday mundane I believe in keeping things in line. Marketing opportunities soon followed with that Zoomer from Chamberlain Coffee.
A friendly vanilla and matcha blend, it has endorsement deals with brands like Cartier and Louis Vuitton. This month, as Lancôme’s newest and youngest global ambassador, she adds one more prominent subscriber to her follower count.
But this is not your average YouTube vlogger success story. Chamberlain was wearing her blowfish jacket over a tank top and jeans when we met her in her nearly empty dining room at her bar in West Hollywood’s historic tower. She has noticeably glowing skin and no makeup. She reveals her humility in the tilt of her head. This is in favor of an approach to personal beauty that hinges on ‘efficiency’. “That was one of the first things that made me use this platform on a daily basis,” she reveals. Chamberlain’s persuasive point is that whether he’s debating the pros and cons of Accutane or laying out a recipe for an iced almond latte in painstaking detail, Chamberlain’s persuasiveness blurs the line between familiarity and authority. “Emma brings a unique vulnerability and authenticity,” says Max Cutler, head of talk creator content and partnerships at Spotify. admits Mr. anything goes Podcast earlier this year.
Chamberlain takes that trust seriously. For a second, I sound like a very young, very cool dermatologist, but my experience as someone still familiar with puberty breakouts tells me that chemical exfoliants clarify and hyaluronic acid plumps. , hailed the benefits of purifying retinol. To describe this sort of performance-based product and, for example, the neon eyeliner sticks and star-shaped acne patches you see on many pages of its peers. The importance of is not lost on creators. As a concept it is not lost on Lancôme either. The rate at which “big screen” talent is redefined by the internet. “It’s a whole different experience,” admits Chamberlain.
Her eyes lit up when she revealed her boyfriend, rumored to be musician Tucker Pillsbury, is a skincare guy while riffing on the topic of “skin influencers” over her final drink. “He recently gave me a facial for the first time,” she laughs.i ask if he is listening Men drenched in tears A skincare podcast hosted by Emilio Quezada Ibañez and Evan Shinn. Intrigued, Chamberlain promises to pass on his recommendation. feel For real, I believe her.
