“We believe that metal packaging will bring many benefits to the luxury market. Indeed, metal is a noble and high-quality material that allows numerous shapes, decorations and effects to be created.say Isabelle Le Graët, Marketing Manager For Eviosys Group.
Innovative holographic effect
For a more differentiated product than ever, Eviosys has partnered with Kurz to Unique holographic effect.
“This technique, which is based on a unique European industrial manufacturing method, can create unique color reflection effects and three-dimensional illusions.‘ Isabelle Le Graët tells Premium Beauty News.
A more comprehensive packaging solution
use Micro-embossing technology Eviosys creates braille markings for visually impaired consumers to easily locate QR codes that refer to audio descriptions and audio instructions to create precision decorations directly on metal surfaces. is proposing.
new product line
Eviosys will also introduce three lines of ‘ready to launch’ designed based on three trends spotted by French trend agency Caramel at Packaging Week in Paris.
pebblesA line inspired by the ‘regeneration’ trend, in a form reminiscent of pebbles, to meet the consumer’s desire to get closer to nature.
horizontal barA line inspired by the trend of “industrial romance”. To meet consumer expectations for meaningful purchases and noble materials, the range features ingot-shaped products.
sweet tootha line inspired by the ‘small joys’ trend, nest boxes are available in multiple combinations to evoke the joys of childhood.
3D interactive catalog
Visitors to the show can also test out 3D designs mytinis a new interactive catalog that allows you to customize your Eviosys promotional packaging tins and visualize the results instantly. This simplifies the development process and reduces time to market.
“My Tin helps save valuable time by testing different shapes before proceeding to the finishing stage. Of course, the design office can always finalize the details according to the customer’s request.‘ explains the marketing manager.
steel aerosol can
Eviosys, a major European player in steel aerosol cans, has also drawn inspiration from trends identified by Caramel to imagine a graphic universe that combines the circularity of steel with innovative and highly differentiated designs. bottom.
“Steel and tinplate, which form the basis of our various packaging solutions, are infinitely recyclable materials and are fully recycled in Europe. In addition, the metal package is a beautiful object in itself and an integral part of the gift. The real advantage for the luxury market trying to get rid of plastic is” concludes Isabelle Le Graët.