what? Fashion platform Moda Operandi has expanded into the beauty sector, launching 55 skincare, fragrance, makeup, hair and body care brands.
detail According to a press release, “Moda Operandi uniquely curates the best of beauty from established and emerging names around the world.
“With the runway at the center of our business and leveraging Moda Operandi’s deep ties within the fashion industry, we offer everything from videos highlighting the skincare routines of our designers to purchasable tutorials by the artists responsible for creating our brands. It gives consumers an unparalleled level of access to everything: the most iconic beauty look of the season.”
To launch Beauty, Moda has embarked on a digital marketing strategy that includes social media drives and editorial launch campaigns.
why? Moda Operandi Chief Executive Officer Jim Gold said: -Space for clothing, accessories, home and fine jewelry.
“Beauty felt like a natural next step for Moda.It allows us to cater to our client’s every need, cater to every part of her life, and be truly dressed from home to the top of her head. The launch of this category will not only increase order frequency and cart size for existing customers, but will also attract a new and aspiring customer base who share our appreciation for impeccable curation and storytelling. It also helps us reach