Expanding into new categories, customizable product brand Function of Beauty announced Thursday that it has launched a new line of hair styling products exclusively at Target.
The company sells styling products for $12.99 in Target stores and online, adding to its existing line of hair, skin and body care products, according to a press release shared with Retail Dive. includes texturizing sprays, mousses, curl creams and styling gels. All products can be paired with any of the company’s 10 hair goal boosters, including options aimed at soothing the scalp or promoting hair growth, for a more personalized experience. can do.
Function of Beauty acquired skincare company Atolla in August 2021. This will allow it to expand its existing skin care product line and features. Also last June, at L’Oreal he hired a new chief marketing officer with 20 years of experience.
Despite the dilemma that personalized beauty poses for growing businesses, PitchBook data shows that investment in the personalized beauty industry will grow from about $300 million in 2010 to September 2021. increased to $1.04 billion.