Geologie is changing the way men approach their beauty needs
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When was the last time you thought about hair care products? If you’re one of those people who gets out of bed, runs your fingers through your hair, and declares it’s okay, you might laugh at the thought. But trust us, someone spends nearly $55 billion a year on men’s grooming products.
But just because you’re buying designer shampoos or pre-treating your hair for a premium, flawless look doesn’t necessarily mean you’re doing the best for your hair. Geologie has scored big points over the past few years, creating a line of practical, customized skincare products for men. from root to tip.
It begins with Geology’s new co-wash, which steers away from harsh, sulfate-laden chemicals to nourish the scalp and clean down to the roots. Instead of using substances that actually strip your hair of the natural oils it needs to keep it healthy, Co-Wash uses skin-friendly ingredients to clean your hair and moisturize your scalp. Give and protect After all, scalp care is skin care.
Co-Wash makes way for Geologie’s new shampoo and conditioner duo, designed to work together to further strengthen hair while restoring its natural shine. Both the fortified shampoo (enriched with vitamin B5) and the fortified conditioner (with rice protein and avocado) handle cleaning without chemicals. Overall, hair is shinier, softer and more manageable.
In line with the same nature-first mission statement, Geologie takes that message even further with its packaging, using 84% less packaging than other brands to help reduce its carbon footprint.
Geologie, meanwhile, continues its familiar line of ultra-personalized skincare products tailored to each man’s personal dermatological needs. Geologie’s assessment quiz helps identify problems such as dry or oily skin, breakouts, and eye bags. Then create his 4-step package of facial products with premium ingredients to help soothe men’s facial problems.
“All of their products feel great on the skin and don’t leave you feeling like you’ve got a layer of oil on your face like other brands do,” said Geologie’s over 6,000 5-star reviews from happy customers. said Zhang, one of the Take the Geologie quiz now to check out his expanding product line, then sign up to receive his 30-day trial set of Geologie skincare products for 50% off with code ASKMEN50. Prices are subject to change.
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