DUBLIN, Oct. 11, 2022 (GLOBE NEWSWIRE) — ‘Global Hair Care Market – Forecasts 2022 to 2027’ report added of ResearchAndMarkets.com Recruitment.
The global hair care market was valued at USD 84.512 billion in 2020. Hair care products are used to manage various hair problems such as hair loss, dandruff, frizz, split ends, dry and itchy scalp, while taking care of hair to achieve beautiful hairstyles. Growing middle class population and increasing urbanization are the main factors driving the demand for hair care products.
Consumers are increasingly choosing a variety of hair care products due to increased awareness of personal hygiene and a focus on aesthetic appeal. Rising levels of air pollution and rising temperatures are also having a negative impact on hair quality, prompting people to use hair care products to protect their hair from the negative effects of these environmental factors.
In today’s world where there is a growing interest in the aesthetics of hair, more and more consumers are opting for chemical treatments such as hair coloring and straightening. As chemically treated hair requires premium his hair care products to maintain the health and texture of the hair, the demand for premium hair care products has increased significantly, spurring the growth of the overall hair care market. increase.
Also, increasing use of social media has prompted consumers to explore different global hair care brands, thereby fueling the growth of the global hair care market. The continued expansion of distribution channels such as online stores, specialty stores, and salons has also contributed to the growth of the global market for hair care, as many professional hair care products are now readily available to consumers.
People are starting to become more aware of the detrimental effects some chemicals have on hair and scalp quality, increasing demand for hair care products with natural and organic ingredients. We are adding hair care products made with derived ingredients to our portfolio, offering a great opportunity to create a large customer base.
Market players are adopting various growth strategies such as product launches, partnerships and collaborations, expansion of distribution channels, and acquisitions to maintain their market share or further grow their customer base, leading to global growth through forecasts. Strengthening the growth of the hair care market. period.
The global hair care market is segmented on the basis of product, application, end user, sales channel and geography. By product, the global hair care market is segmented into shampoos and conditioners, hair color, hair oils, hair masks, and others. By application, the market is segmented into household and professional. The market is further segmented as male and female by end user. The global hair care market is also segmented by sales channels such as online and offline.
The boom in the e-commerce industry is leading to the growth of the online segment
By sales channel, the online segment will witness a higher CAGR during the forecast period. With the increasing number of working women, the growth of this segment is accelerating as shopping in online stores is convenient and time-saving. In addition, the online store makes it easy for customers to purchase international hair care products at discounted prices. Therefore, many hair care manufacturers have started their own web portals to sell various hair care products.
The Asia-Pacific region will experience a remarkable CAGR during the forecast period.
Geographically, the global hair care market is segmented into North America, South America, Europe, Middle East, Africa, and Asia Pacific. The Asia-Pacific market for hair care is poised to grow at a significant CAGR during the forecast period.
Growing awareness of various hair care products in countries such as China, India, and Australia, along with the presence of major market players in the region, has increased the demand for hair care products across APAC countries. Rising disposable incomes and living standards are also increasing the demand for premium hair care products. A booming e-commerce industry is also supporting the increase in international hair care product sales, which has a positive impact on the growth of the regional market. North America and Europe also hold large market shares due to the high demand for professional hair care services in these regions.
Impact of COVID-19
The Covid-19 pandemic is having a negative impact on overall market growth due to lockdown restrictions imposed by governments of various countries. Sales of various beauty and personal care products are declining.For example, Beiersdorf AG published an article reporting a 1.9% decline in group-wide sales in the second quarter of 2020 due to the pandemic. However, the market is growing from 2021 onwards as lockdown restrictions are lifted and major players are launching innovative products into the market.
Competitive Insights
Prominent key market players of the global hair care market include Unilever, Henkel AG & Co. KGaA, Procter & Gamble, Kao Corporation, L’Oreal Group, VEDA CORP., Amway, Johnson & Johnson Services, Inc., Mariko, Shiseido It is included. ,Ltd
These companies hold a notable share of the market due to their excellent brand image and product offerings. Leading players of the global hair care market are covered along with their relative competitive positions and strategies. The report also mentions recent deals and investments by various market players over the past two years.
Main topics:
1.First of all
2. Survey method
3. Abstract
4. Market dynamics
4.1. Market Drivers
4.2. Market Constraints
4.3. Porter’s Five Forces Analysis
4.3.1. Bargaining power of suppliers
4.3.2. Bargaining Power of Buyers
4.3.3. Threat of new entrants
4.3.4. Threat of substitutes
4.3.5. Competitiveness in features
4.4. Functional value chain analysis
5. Global Hair Care Market Analysis, By Product
5.1. Introduction
5.2. Shampoo and conditioner
5.3. Hair color
5.4. Hair oil
5.5. Hair mask
5.6. Miscellaneous
6. Global Hair Care Market Analysis by Application
6.1. Introduction
6.2. Home
6.3. Pro
7. Global Hair Care Market Analysis, By End User
7.1. Introduction
7.2. Men
7.3. Women
8. Global Hair Care Market Analysis by Sales Channel
8.1. Introduction
8.2. Online
8.3. Offline
9. Global Hair Care Market Analysis by Region
10. Competitive Landscape and Analysis
10.1. Major Players and Strategic Analysis
10.2. Startups and Market Profitability
10.3. Mergers, Acquisitions, Agreements and Collaborations
10.4. Vendor Competitiveness Matrix
11. Company Profile
11.1. Unilever
11.2. Henkel AG & Co. KGaA
11.3. Procter & Gamble
11.4. Kao Corporation
11.5. L’Oréal Group
11.6. Veda Co., Ltd.
11.7. Amway India Enterprises Pvt.
11.8. Johnson & Johnson Services, Inc.
11.9. Mariko
11.10. Shiseido Co., Ltd.
For more information on this report, please visit https://www.researchandmarkets.com/r/go98xk.
