Fleuria Beauty, a US-based hair care brand, launches a breakthrough luxury hair growth and repair serum. This serum has become a hot topic on the internet. There is now a waiting list of 20,000 people for the Active Botanical Hair Growth Serum and the passwords needed to purchase them.
Brand founder Seraphina de Fleur said:
Beauty influencers have dubbed Fleuria the ‘Hermes of hair care’ due to the brand’s exclusivity and commitment to quality. Fleuria’s new product is an organic serum containing 31 plant-derived oils and extracts. According to the brand, the majority of ingredients used in the serum are grown and harvested directly from the founder’s US-based organic farm.
“We try to grow as much food as possible on our family farm,” says de Fleur. “What we can’t produce ourselves, we source from overseas using high-quality, organic, fair-trade suppliers.”
Seraphina holds a Master of Science degree from McGill University and attributes her brand’s inspiration to both her late mother and her Aboriginal roots.
“My mother was an avid gardener and naturopathic practitioner,” she said. “Born and raised in a small Afro-Indigenous community in the Amazon rainforest, my mother was raised using plant-based medicine recipes that have been passed down in her family for over 150 years. It taught me how to create and use , so I can say that prescribing plant-based remedies is in my blood.
Fleuria Beauty is a 100% minority women owned and operated company. They are one of the only minority women-owned and operated farms in Connecticut that produces the majority of their product ingredients.
Due to high demand, purchasers of the Active Botanical Hair Growth Serum will be required to use a password to access the website on launch day.
“We will issue passwords that are only valid for 48 hours on launch day,” said Anya Mora, Director of Operations at Fleuria. “We are doing this so that everyone on the waiting list has a fair chance to purchase our products.”
Fleuria Beauty will launch the product line on January 10, 2023 at noon EST. To join the waiting list, please visit this website.
