Shiseido’s Asia Pacific Professional Hair business reports sales of approximately €100 million in 2020 and employs more than 500 people. It also has strong R&D capabilities.
Shiseido will retain a 20% share of its business in Japan to support growth, while Henkel will become a major player in the Asia-Pacific region.
Related: Shiseido celebrates its 150th anniversary
Henkel CEO Carsten Knobel commented:
“This is a significant change for Henkel’s hair professional business…We will be one of the key players in this highly dynamic region with attractive future growth potential. ”
Henkel’s Professional Hair Care business is one of the world’s top three beauty companies. Its portfolio includes hairdresser-only hair care, hair styling and color brands such as:
- Schwarzkopf Professional
- bonacure
- Igora Royal
- Authentic beauty concept
Wolfgang Koenig, Executive Vice President Beauty Care at Henkel, said:
“We are thrilled about this opportunity…it will allow us to create a platform for professional business innovation and growth in this very exciting region. We will greatly enhance our market position in Japan and China, which are specialized markets…”
New Henkel Consumer Brands business unit
Henkel’s Professional Hair Care business will be part of the company’s new multi-category platform, which will be launched in 2023, following the integration of the Home Care and Beauty Care business lines.
History of Henkel Haircare Acquisitions
Henkel acquired three US companies in 2014 to strengthen its professional hair business.
- sexy hair
- Alterna
- kenra
In 2017, Henkel acquired Natura Laboratories and Shiseido’s North American hair professional business.
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