The new facility will likely make the company’s professional hair business more efficient in many ways. doing.
“We are thrilled to bring together the best professional hair care brands in the industry under one roof.”In a media release, Stefan Mund, Head of Henkel Beauty Care Hair Professionals in North America, said of the new Los Angeles, California regional headquarters: “By combining our businesses, we will further strengthen our footprint in the United States and the overall Henkel culture that is a catalyst for knowledge sharing and collaboration between companies.” he adds.
brandna
The company’s professional hair care brands are also available to consumers, including Alterna Hair Care, Kenra Professional, #mydentity, PRAVANA, Schwarzkopf Professional, Sexy Hair, Joico and Zotos Professional.
Henkel is a multinational company specializing in beauty care, home care and laundry. The German-based company was founded in 1876. And many of the hair care brands that now operate under one roof have been brought into the company through acquisitions.
In 1995 Henkel acquired the Schwarzkopf brand. In 2014, the company acquired Sexy Hair, Kenra and Alterna from investment firm TSG Consumer Partners. Prior to the deal with Shiseido, Henkel acquired his PRAVANA from Natura in 2017.
According to the company’s media release, “By the second quarter of 2018, approximately 200 employees from across the brands will be working in this division. [Culver City] position. Warehouse operations will remain in Chatsworth and Indianapolis. ” Cities where some brands were previously based.
schedulena na
Professional brands offer training and support to salons and hairdressers as a service. This promotes the use and sale of the brand’s products.
By consolidating its professional brands, Henkel is providing these professionals with more coordinated support and more nuanced educational training on the strengths of each product line and the differences and similarities between the company’s product lines. will be able to provide
To that end, in the second quarter of this year Henkel will open the Academy of Hair at its new headquarters. “This is one of several opportunities where we can drive innovation across our beauty care hair professional brands by maximizing the knowledge and best practices of our employees while maintaining their uniqueness.” Mundo told the press.na
“These brands maintain their own DNA, culture and rich history, but our employees are passionate about their professional hair care and salon customers.” he says. “They share Henkel’s values and vision, as well as a focus on innovation to maintain market leadership in the beauty industry.”na
—
Deanna Utroske, editor of CosmeticsDesign.com, covers beauty business news from the Americas region and publishes a weekly Indie Beauty Profile column highlighting the inspiring work of entrepreneurs and innovative brands. .
