No bones about it—less is more when it comes to this trendy makeup look.
Hailey Bieber — hailed for her glazed donut nails, smooth back bun and “pretty girl” aesthetic — has once again inspired fans, this time to endorse “underpainting.” and switched their beauty routines.
A-lister makeup artist Mary Phillips — who also charms Bieber’s friend Kendall Jenner — has an unusual foundation hack that creates a seamless, skin-like finish.
Bieber followers rushed to try the trick on TikTok, racking up 11.8 million views and counting the hashtag #maryphillipsmakeup.
It all starts with contours.
In a clip from Phillips’ TikTok account (made by her this week after her technique went viral), the celebrity MUA details each step of her modeling application.
“It’s like putting a bone under your skin,” she says in a clip that has 2.1 million views. “So contours and highlights are the bones, and skin is the foundation.”
After applying the primer, Phillips uses a contour stick from Westman Atelier, which sells for $48, and uses a brush to blend the product. She applies it under her cheekbones, just above her temples, on her forehead, and on both sides of her nose.
Next, she dab NARS Bright Concealer under her eyes, on the bridge of her nose, on her chin and forehead. Then apply Nude Sticks Blush Bronzer to your cheeks and nose with Sunkiss.
Skeptics frowned upon the method and worried that the foundation would cover everything underneath, but were pleasantly surprised that the foundation was sheer.
One TikToker captioned her video recreating the look, saying, “I will never do my makeup differently.
Another TikToker confessed in one of her videos, “It’s actually the best makeup I’ve ever done,” and was amazed at the results. “Maybe less is more.”
“If you put foundation first, then concealer, then contour, it doesn’t look as heavy as my makeup,” the creator, called “Sash,” said in a video that has over 380,000 views.
Beauty guru Tara Sigali applied a unique method on one side of her face and a viral technique on the other side to anchor her typical skin routine against Phillips’ tutorials. .
“Listen, I’ve been doing it her way for a long time now,” Sigali raved about her clip with 5.6 million views.
Thousands of users have praised this approach, while others, who reportedly suffer from rough and acne-prone skin, found the formula universally perfect. I wasn’t convinced it was.
“The problem is… this method requires the skin to be completely clear to look good,” one user commented on the Cigari clip.
Other users who described themselves as people with rough skin said they were “obsessed” with the results, calling it their “new favorite” method and applauding with emojis.
Phillips is happy that fans are succeeding with her approach.
“I love seeing people replicate my techniques in their videos,” she said on TikTok.