Influencer accused of racism for using ‘black hair oil’ trending online

An influencer has been accused of racism for using a hair oil ‘made for black women’.

Beauty guru Daniel Athena’s hair wash tutorial with the viral Miel Rosemary Mint Scalp and Hair Strengthening Oil calls out an influencer stolen from a black woman by a woman who goes by the name @aprettyPR on Twitter After that, it sparked a heated debate on Twitter.

Athena’s video opened the floodgates of criticism with some women expressing disgust despite the black-owned brand promoting the oil “for all hair types.”

“Apply a drop of Miel Rosemary Hair Growth Oil all over your scalp,” Athena says in the video.

The influencer, who has nearly 49,000 followers on TikTok, has since deleted the video.

Daniel Athena’s hair wash tutorial with hair growth oil is causing controversy online

Athena’s video was reposted by @aprettyPR with the caption, “White woman stealing from black woman and just doing s***.” Of course, she turned off those comments.

Some users worried that the trend of promoting the oil would drive up the price of the product and lead to formula changes.

‘For POC products [people of color] Then, once used and popularized by non-POCs, companies tend to change ingredients and formulations to suit the majority of people who buy their products. It means that it will stop working.”

The oil’s growing popularity has caused some stores to run out of supply and some to be nearing a sellout, he said.

“The problem is that there are very few hair products on the market for dark hair that actually work, moisturize, nourish and maintain curl, so people who eventually ‘discovered’ a product that worked in the US. It’s sold out everywhere because of it. .’

Others claimed that rosemary oil strengthens hair and promotes healthy growth.

“Are you angry that she’s oiling her scalp? Or is it because she’s supporting black businesses while she’s doing it? I want to know where to direct my anger.” One person wrote

Another said, “Honestly, I’m so confused by this. It’s not because I’ve seen black women do this.

“I love the research that rosemary oil works for hair loss and hair growth. I didn’t know this was unique.”

“I recognize how some black women feel and I have to respect that,” another wrote. We are confident that we are thrilled with the marketing and support of . Their support will help grow our business and create opportunities for Black stakeholders.

Some claim that rosemary oil strengthens hair and promotes healthy growth.

Another claimed he could see the pros and cons of the oils advertised

Mielle’s owner, Monique Rodriguez, has addressed the controversy and confirmed that the company will keep the same formula.

Meanwhile, Mielle’s owner Monique Rodriguez has addressed the controversy and confirmed that the company will keep the same formula.

Rodriguez tweeted, “We have no plans to change the formulation of rosemary mint oil or any other product.” can be guaranteed.”

By using a variety of herbs and minerals, Mielle advertises itself online as a beauty brand that believes in natural, healthy ingredients for hair.

Some of the products on Mielle’s website are “made for all hair types,” but the majority of models on the site are black.

Hair growth oils have been trending on social media since the summer of 2022, but haven’t gained any negative traction until recently.