When it comes to healthy aging, consumers want more than just products that make them look better.
Consumers increasingly understand the value of taking nutritional supplements that can impact many areas of their overall health, leading to a shift towards holistic aging. . This includes everything from the potential for improved immunity and gut health with probiotics, to vitality with adaptogens, and even products to improve joints that help individuals lead a more active lifestyle. means.
In addition to this, consumers also appreciate nutritional supplements that feature natural ingredients, clean labels, and good ethics. aging products.
As people get older, quality of life becomes more important. what was once so beautiful easily defined The predominantly female product class, which uses traditional ingredients for hair, skin and nails, is blurred in other areas that may be affected. Additionally, the trend toward better quality of life applies to men to improve lost performance (and even delivery formats such as gummies).Areas of concern that appear in healthy aging It covers memory, cognition, vision, mobility, bone and muscle, cardiovascular, kidney, and gastrointestinal (GI) health.
Interested in healthy aging? Click the link to access the ‘Longevity Paradigm’ and ‘Geroscience’ digital magazines full of articles on the market.
Taken together, this means a much larger market is available overall. A potential virtual treasure trove has emerged for nutritional supplement brands in terms of the combinations that have the potential to be the most successful in this space in the years to come.
e.g. dietary supplements A combination of traditional “healthy aging” ingredients such as collagen, ceramides, hyaluronic acid and biotin It is still popular among young and middle-aged women. However, we also see brands of nutritional supplements combining these with complementary ingredients such as vitamin C and probiotics.An added benefit is that some delivery formats offer better palatability. am. Absorption and bioavailability of active ingredients.
Clinical studies have shown that probiotics may be beneficial for healthy aging in older adults (Immun Ageing. 2021;18[1]:2).Bifidobacterium and Lactobacillus is becoming It has been extensively studied for its potential to help repair the intestinal flora and improve immunity (molecule. 2021;26[19]:6076).
Combining these with omega-3s and possibly complementary immune ingredients like astaxanthin in softgels may also help protect the skin from water loss and ultraviolet (UV) damage (Nutrients. 2018). ;Ten[7]:817)—could be a popular combination.
Even just a few years ago, these products were It may have been categorized under “Wellness”, but now it says: energy aging. This product class is growing rapidly to meet consumer demand.the boundary is broken Especially when it comes to what is defined as healthy aging products, with new options for men. But most of the categories remain hair, skin and nails targeted at women in the 25 to her 50 demographic.
We expect to see new market entrants and a broader consumer base overall.However, the most successful nutritional supplement brands have evolved and gradually expansion From the core demographics by including complementary additions. Therefore, we would like to see a more holistic product approach, including softgels and gummies with a variety of novel ingredients, rather than products marketed solely as “skin health” or “hair health.” Aging and holistic wellness is where we expect smart money to move in healthy aging.
Karla Acevedo is currently Marketing Manager for the Americas. siriopharma, a global contract development and manufacturing organization (CDMO). She brings her 17 years of sales and marketing experience in the nutritional products industry along with expertise in nutritional supplements.
