It’s nothing new for a supposed miracle product to go viral. Mielle was founded for black women because historically there have been products on the market specifically for black women’s hair care needs. In fact, Miel’s website states that the product is meant to be used on protective hairstyles such as braids and braids, but the product is suitable for all hair types. The creator of the TikTok video that went viral for the hair oil has been criticized for being a white woman. Word of mouth on a product can cause it to go out of stock, change prices or formulas, and black women who use it can be left behind. A life-saving hair oil-free product.
Many black women came to Alix Earle’s video to point out that white women have more hair care options than black women. Thankfully, Mielle was able to maintain product inventory while expanding her business. Many argue that this is great for black-owned small businesses, but others fear their favorite products will change. For The Cut, the company’s founder, Monique Rodriguez, commented: Scalp and hair strengthening oil. We pride ourselves on being a brand that solves consumer needs.