New York – (business wire)– For over 40 years, Matrix, a leading provider of professional hair care and hair color, is rainbow-colouring the town. Over 40 years ago, Arnie Miller and his wife Sydell founded Matrix on the values of synergy and togetherness. Today, Matrix reaffirms and modernizes these values through its commitment to be the most comprehensive hair care and hair color brand in the industry. Matrix is a supportive community that provides hairstylists of all ages, backgrounds and experience levels with the tools they need to succeed, including innovation and education that help all stylists realize their creative and professional potential. welcome to
“When Ernie Miller founded the brand, he understood the need for a community where all hairstylists could feel a sense of belonging,” says Shane Wolfe. Guided by these principles, we are proud to present The Matrix, reimagined, modernized and reinvented, where everyone is welcome, supported by the community, and empowered to reach their full potential. It is a place where you can demonstrate
Matrix is pleased to introduce Hair Diversity Matrix, a scorecard system created in collaboration with our in-house lab and educational community. This system ensures that all products and materials are developed to meet the needs of all hair types. The dimensions of this scorecard system include all levels from dark to light, all base pigments, warm to light, all diameters, fine to coarse, all patterns, straight to coiled. will be The brand also introduced new product innovations with disruptive technology, including reissues of the cult favorites SoColor and Color Sync lines, over 120 new shades and his 90+ shades, respectively, and bold repackaging. increase.
“The Matrix provides products, services and education that enable stylists to confidently address the needs of every client. With the new Hair Diversity Matrix and new product innovations, every style and every hair Stylists of all levels can confidently color, style and cut, ensuring a simple, high-performance solution for all types of hair.” I will continue to make my dreams come true with confidence.”
Whether you’re fresh out of cosmetology school, working at an established salon, or starting a new business, Matrix’s artist network supports stylists at every stage of their journey. Matrix continues to grow to form the most comprehensive educational community led by Brand VP, Global Education, Alfredo Ruiz, and a diverse portfolio of professionals.
For more information on the new Matrix, follow @Matrix on Instagram and visit Matrix.com.
About Matrix
Matrix is a leading US hair care and hair color company, part of L’Oréal USA’s Professional Products Division. Founded in 1980, Matrix is committed to developing salon professionals, offering a wide range of products including COLORGRAPHICS, COLORINSIDER, Color Sync, Logics, Oil Wonders, SOBOOST, SOCOLOR, Style Link and Total Results. Visit Matrix.com for hairstyle and hair color inspiration, Matrix trends and tips.
