The US federal government recently passed a $2.2 trillion stimulus package, but professional hair care company John Paul Mitchell Systems has opted to create its own stimulus package.
JPMS sells hair tools, styling products and professional hair color sold in 108 countries through 150,000 salons and Ulta. It also operates 114 hairstyling schools. According to Jason Yates, his COO of John Paul Mitchell Services, sales to salons account for about 95% of his JPMS revenue, and 70% of his business in the US comes from independent salons. am. Knowing this, JPMS will divert approximately $4 million allocated for the company’s 40th anniversary event in August 2020 in Las Vegas. In return, we will distribute $4 million worth of products to our salon partners for free. Product allocation depends on a number of factors, including how long the salon has been a customer of JPMS, whether the salon uses only JPMS products, and what size of business the salon represents to JPMS.
“The idea is to provide enough product for salons to get back on their feet, where they can serve their clients and charge for their services without worrying about paying for the product,” he said. Yates said.
The privately held company, which reportedly makes more than $1 billion a year, has pledged not to lay off, lay off, or cut salaries any of its 300 full-time employees. I’m here.
JPMS has 75 field employees who are contacting salons directly to let them know they can help, and JPMS will ship products directly to those salons. The salon will be provided with enough free products to use for at least one month. There are other forms of assistance that JPMS plans to offer its salon and distributor partners. Generally, products must be paid upon delivery, but this includes extending payment terms to 30-120 days.
What JPMS does is symbolic not just of how intricately woven and fragile the beauty industry is today, but how companies in this space are innovating and coming together. The brand’s founders and executives are creating ad-hoc support groups, creating hand sanitizers to support healthcare workers, and developing new strategies for content creation and community engagement.
Mikaline DeJoria, Vice Chairman of John Paul Mitchell Systems, said: “It would be a different world for us all to work.”
With not much happening for salons and hair stylists at this time, JPMS is also offering free digital training through its @PaulMitchellPro Instagram account and Facebook @PaulMitchellHairCare page, so stylists can continue learning and training. . Digital classes are led by a variety of professionals, including business coaches and artistic directors. When the salon reopens, the company will also offer free in-person training classes with over 400 of his JPMS educators.
“With social distancing protocols still in place, we expect salons to reopen slowly with limited hours. can’t be six feet apart,” says DeJoria. “Consumers need to feel as safe as possible in salons and the focus is on returning to the new normal.”
