Mondi partnered with Japanese consumer goods manufacturer Kao to create a recyclable, lightweight packaging solution for its Goldwell hair lightening products.
The new stand-up pouch uses less plastic without compromising strength and durability. We support Kao and its salon business to reduce the company’s environmental footprint and help salons operate more sustainable businesses.
Goldwell is a salon-quality brand of Kao Salon Division, the world’s fourth largest professional hair care company. The wide range of hair care, styling and color products also includes a range of hair lightening products created for salon use. These were previously packed in hard plastic containers. Kao is working with Mondi to reduce the total amount of plastic in each pack by 80%, in line with his EcoSolutions approach.
Mondi’s solution packs powdered products into flexible, resealable and recyclable stand-up pouches. Mono-material pouches are recyclable.
Pre-formed pouches are folded flat to ensure efficient transportation to the factory. Once filled, the moisture/vapor barrier provides optimal product protection for your product.
For your convenience, the package can be easily resealed with a recyclable top slider and Temperevident membrane.
The pouch is supplied to the customer in a paper carton with paper instructions. This allows the packaged pouches to be stacked during storage, reducing the carbon footprint compared to previous packaging alternatives.
Iris Ross, Regional Sales Consumer Flexible, Mondi, said: The new pack is completely safe for shipping and easy to transport. Kao is passionate about making the right changes towards a more sustainable world while ensuring the high quality and ease of use of our products to provide the best customer experience. We are delighted to have collaborated with the Kao team to develop this product. ”
“Sustainable packaging is one of the key elements of our ESG strategy and reducing plastic is our number one priority. What is not produced does no harm.” “Mondi’s great expertise and professional approach has enabled us to offer even more progressive packs in the Goldwell LightDimensions SilkLift range, reducing the packaging’s carbon footprint by 65% compared to previous boxes.” did.”
