Mumbai (Maharashtra) [India], January 18: Kérastase, synonymous with luxury professional hair care since 1964, is pleased to announce the launch of its official online store in India. The Paris-based heritage brand takes pride in its presence in India, partnering with only the country’s most luxurious salons to offer Indian consumers a personalized and luxurious hair care experience. has been serving for over 16 years. The brand offers premium hair care rituals and home care products at over 430 salons in 37 cities including Mumbai, NCR, Bangalore, Kolkata, Chennai, Ahmedabad, Pune, Hyderabad, Surat, Chandigarh and Lucknow. increase.
The brand’s strategy in India is to provide consumers We are guided by our mission to provide an exceptional luxury experience for
Kerastase has always embraced innovative ways of creating and delivering personalized luxury hair care solutions to the Indian consumer, having successfully launched social commerce for its salon partners in July 2020 and now , is venturing into the world of direct-to-consumer sales at www.kerastase.in!
Commenting on this milestone for the brand, Anjali Pai, General Manager of Kerastase India, said: “Our aim is to reach new consumers through this platform and bring them to the salon, where you can experience true Kerastase hair care in the most luxurious surroundings and under the care of the most talented hair care professionals. It’s a place of experience.”
In line with the brand’s vision of providing an unparalleled luxury experience and reinforcing its professional roots, www.kerastase.in has created a ‘Salon Locator’ to help consumers find the nearest Kerastase partner salon, “Online Hair Diagnosis” is a 6-step diagnostic tool that helps consumers find their perfect hair care routine in just 2 minutes. The website also offers free samples with every order and an exclusive holiday gift him box for every two products.
With this launch, Kérastase is confident in its ability to reach out to new consumers across the country and introduce them to truly luxurious and professional hair care.
Visit www.kerastase.in and discover the extraordinary world of luxury hair care.