Remember when Kim Kardashian was flour bombed for her perfume launch in 2012? Everyone was mad on her behalf. Did you throw it!?”
But yeah, apparently, it was a PR stunt. Sheeraz Hasan, Kim’s former media strategist, confirmed the same in a new documentary. The Kardashians: A Billion Dollar Industrysaid the stunt was entirely planned to promote Kim’s fragrance.
“Okay, this is what’s going to happen. You’ll be fine, you’ll be safe. But we’re going to make a media moment,” Hasan recalled telling Kim. complexity“Once you create Media Gold, what do you think will happen? Everyone will be talking about your perfume, everyone will be buying it.”
This incident Keeping up with the Kardashians, Kim speculated that it was the work of anti-fur demonstrators after someone shouted “Fur Hag”.
“So I was doing the red carpet and all of a sudden I had this powder all over my body and I was so shocked…” she said. Experienced, I don’t want to ruin my night just because this anti-fur organization tried to ruin our event with this flour bomb.”
PETA denied any involvement at the time and said in a statement: TMZ, “PETA has tried everything from polite letters to public protests, but Kim Kardashian has seen animals beaten, electrocuted, and skinned alive for real fur garments.” Whoever threw that flour when our polite appeal didn’t reach her might get to her.
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