The beauty and wellness industry continues to take meaningful steps towards a more sustainable future. As consumers become more conscious of the environmental impact of their shopping decisions, beauty brands and retailers are taking bold steps to make their entire supply chains sustainable.
Below, market research firm Klein Group outlines five leading sustainability practices in the beauty and wellness industry and actions to support them.
carbon neutral
Amorepacific, Beiersdorf, Colgate-Palmolive, Coty, Estée Lauder, Johnson & Johnson, Kao, L’Oreal, Procter & Gamble, Shiseido and Unilever have joined the Ecobeautyscore consortium. Better purchasing decisions for the environment.
L’Oréal has announced the construction of a new research and innovation facility in Clark designed to reduce energy use, resource consumption and waste generation. LVMH has signed a multi-year deal with Origins Materials to adopt carbon negative packaging for its cosmetics and perfume brands.
Clean formula with sustainable ingredients
Actor Brad Pitt has launched Le Domaine, a new skincare line with 96% and 99% naturally derived ingredients. The product line features two patented active ingredients, GSM10 and ProGR3, and is free of blacklisted ingredients such as parabens, silicones, microplastics, mineral and synthetic oils, and animal-derived ingredients. Developed without using
Farmacy Beauty has pledged to use 100% upcycled ingredients in its new products, including about 2 tons of waste that could end up in landfills. Additionally, the newly launched 10% Niacinamide Night Mask is made with upcycled blueberry seed oil extract that is discarded by the food industry when making jams and candies.
sustainable packaging
Kerastase debuts the first-ever 100% recycled and recyclable aluminum bottle that can be packed into a lightweight eco pouch that uses 82% less plastic. Bottles can also be personalized with engraving.
Procter & Gamble hair care brands Head & Shoulders, Pantene, Herbal Essences and Aussie launched the first paper packaging innovations in the form of shampoo and conditioner bars. The bars are formulated so that one bar is equivalent to two 250ml bottles of liquid shampoo.
Johnson & Johnson’s Baby’s new line of refills are available in recyclable, paper-based cartons that contain 90% less plastic than existing baby toiletry bottles.
water and ocean conservation
Mary Kay has joined the United Nations Global Compact Ocean Stewardship Coalition, which seeks to leverage private sector engagement to raise awareness of ocean health.
Shiseido has partnered with the World Surf League to launch the Shiseido x WSL Ultimate Sun Protector Lotion SPF 50+ and Clear Sunscreen Stick SPF 50+. A portion of the sales will be donated to the WSL’s efforts to improve ocean conservation.
Garnier, Merit, Schwarzkopf Professional and Amika have launched waterless shampoos and conditioners.
zero waste
Target has introduced Target Zero, a new program aimed at helping consumers identify products designed to reduce waste.
Korres opens a second recycling lab in New York City. Here we recycle plastic tubes, bottles and caps to create everyday art objects. The brand also purchases 100% of its botanical materials from Greek farmers before extracting the active ingredients in a zero-waste lab.
