Parsippany, N.J., Oct. 9, 2020 (GLOBE NEWSWIRE) — Professional hair product sales in June were 98% of total YAG in June, according to new research. Klein PRO, Klein’s Salon Retail Products and Services Database. In fact, shampoo and conditioner sales were up 6% and 12% respectively from last year. This is welcome news for an industry that was almost completely shut down from mid-March to he May. While it’s still not business as usual, the data reveals which types of products and services are performing best compared to the pre-COVID era. To explore the industry’s brightest spots, download our recently published infographic.
Hair care products that provide color care benefits have always had the highest category share, rising to 34.0% of the market in Q2 and peaking at 43.7% in April. With most salon doors closed at this point, ordering online and curbside pickup from the salon has become a lifeline. , surged to 134% over YAG during this period as the stockpile product became a reality.
The regional shift in product sales is obvious, as salon operations were left to state governments. The Midwest region, consisting of Illinois, Indiana, Iowa, Michigan, Minnesota, North Dakota, South Dakota, Ohio, and Wisconsin, performed best of all five regions. Quarterly market share rose to 25.2% from his YAG of 20.8%. The Midwestern salon performed impressively, with June product sales up nearly 26% from his June last year.
Sales of salon products are important, but service is the key to the survival of salons. Services account for 94% of salon sales. Concerns are growing within the industry about what business will look like after COVID. Will the client come back? If so, will new regulations and procedures allow salons to operate at the same volume as before? We don’t know the definitive answer yet, but early data suggests that clients are at least paying for certain services. is willing to come back to be a salon stylist.
Service is not recovering as fast as product. Service revenue in April was essentially zero. PRO Pulse: US Independent Salon Market Performance Index It showed monthly improvement in the quarter, culminating in a quarterly index of 35.2 compared to the second quarter of 2019. However, June was very promising with an index of 75.7.
“The best rebounding services are those that are more high-tech and require the expertise of a professional stylist,” says Paula Gottdiner. Klein PRO project manager. “Personally, I had no hesitation in going back to the salon for color services when they reopened. And he increased by nearly 2%, so I’m not the only one doing it.”
In addition, services such as curly hair straightening, hair straightening and hair thinning treatment through hair straightening, coloring, and treatment increased sales. As Gottdiner pointed out, these are services highly rated by clients and not easily performed as a DIY at home.
“Based on what we see Klein PRO, the salon industry is on the road to recovery,” says Gotdiner. “We are in the process of processing deals from the third quarter and will be publishing data in the coming months. is interesting.”
Klein PRO is a comprehensive, interactive database that provides users with access to the latest performance data on the US professional hair care industry. Robust data and insights for Canada will also be rolled out in 2021. Quarterly category, brand and product level sales and service data based on real salon transactions from a panel of thousands of salons.
Klein is a global consulting and research firm dedicated to providing insights and knowledge that help businesses find a clear path to success. For over 60 years, the company has served the management consulting and market research needs of organizations in the agrochemical, beauty and personal care, chemicals and materials, energy and life sciences industries. For more information, please visit www.KlineGroup.com.