Whether it’s blonde hair all over your head or just the highlights, you know you’ll “feel sick” when your strands start to look like brass. As a thinking person (I have naturally brunette hair), I turn to purple shampoos to keep my golden strands intact.
So, I’m going to show you my favorite one – we won’t gatekeeper here: Kristin Ess the One Purple Shampoo has kept my brown-turned-blonde hair platinum for over four years. It kept the color perfect. And the best part? I don’t have to break the bank to get it. Normally retailing for $16, it’s currently 17% off on Amazon.
Amazon
buy now: $13 (originally $16); amazon.com
Created by celebrity hairstylist Kristen Eth, this blonde shampoo is designed to tone, cleanse, condition and restore shine to blonde and brunette hair. I use it when I’m starting to get a little brassy, but if you have a violet or ash tone, feel free to use it as much as you like. This formula is sulfate-free, paraben-free, and safe to use with keratin treatments.
It was recommended by my hair stylist at Valor & Violet in Ames, Iowa, and after trying a few matte purple shampoos for a long time, I wanted to try it. but I do not recommend this purple shampoo. She told me Kristen Ess was an incredible drugstore brand and she’s been using it ever since.
For extra context, my hair color is naturally a lighter shade of brunette and I dye it blonde every few months. , makes for the perfect shade of cool blonde. In addition, it gives your hair shine and moisture.
instyle / olivia hanson
Depending on the thickness of your hair, please use about 1/4 size as a guide. I mix it with my regular shampoo (Dae Hair Signature Shampoo), lather it evenly all over my hair, leave it on for about 10 minutes, then wash it off.
How often you use it depends on how platinum you want your hair to be. With previous purple shampoos, you had to use it at least once a week, but with this one you should use it about every 2-3 weeks. Just use it and it will keep your hair consistently platinum.
If you’re looking for a quality go-to purple shampoo that won’t break the bank, check out Kristin Ess’s One Purple Shampoo on Amazon now.
