Mila Rose Hair Care launches Defining Curl Custard with Vitamin E and Wheat Protein.
Addressing the underserved needs of consumers with textured hair is an area of increasing focus in the industry.
According to data shared by Solvay, “more than 65% of the global consumer population, or nearly one billion consumers, use textured hair, making this multi-billion dollar business a huge untapped Specifically, women with textured hair have, on average, 78% more product than women with straight hair.”
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According to the brand, Mila Rose Custard repairs damaged hair and “adds bounce and shine to curls without looking crisp.”
material: aqua (distilled water), mango butter, tangerine butter, castor oil, PVP, glycerin, Aloe barbadensis leaf juice, tocopherols (vitamin E), carthamus tinctorius (safflower) seed oil, sesame seeds (sesame) seed oil, Bergamia (Bergamot) fruit oil, hydrolyzed wheat protein, polysorbate 20, carbomer 940, triethanolamine, fragrance (perfume), tetrasodium EDTA, sodium hydroxymethylglycinate.
