This new partnership will enable K18, a pro-first brand, to access and serve the largest independent stylist community in North America.
As the industry transitions to independent stylists and booth renters post-pandemic, the partnership will allow K18 to empower more stylists through SalonCentric’s extensive network as they expand and grow their businesses. can do.
“K18 is transforming the way our salon community has done business,” explained CEO Sveen Sahib. More services he can squeeze into a day, less frustration and more income, while increasing his artistry and delighting his customers. ”
With the expanded distribution of the partnership, stylists will now have access to K18’s Professional Hair Mask, specially created and developed to provide clients with the high-performance results that K18’s Leave-in Molecular Repair Hair Mask has delivered since its debut in 2020. Easier access to products. Offering a library of resources, business tools and educational programs, we focus beyond products to provide stylists with science-backed knowledge.
“In my 30 years of using hair products, I have never come across technology like K18. I am thrilled to be an ambassador and launch Salon Centric in a big way to bring education to the forefront. It connects and elevates stylists directly,” said Jack Martin, renowned hair stylist and K18 Hair Ambassador.
Expanding distribution through SalonCentric has enabled more stylists in the United States and around the world to serve them, whether they work independently or in salons. It also builds on his K18’s existing support for the stylist community.
Professional First Brand Enters Consumer Category
K18 entered the market as a Pro First brand, building products for the professional stylist community before expanding into the consumer category. Designed to work in less time than other treatments, breakthrough peptide-based products allow stylists to maximize their time in the salon and see more clients. An early supporter of the creative stylist community, K18’s ‘The Future Artist Scholarship Fund’ provides scholarships and funding for up-and-coming stylists to begin their education.
Karrima Wilson, Vice President of Partner Brands, SalonCentric, said: “From November 1st, K18 will be available at all her SalonCentric and StateǀRDA stores, SalonCentric.com, and the SalonCentric app.”
Since the brand’s official launch in 2020, K18 has been championed by prominent members of the professional hair care community, and since then through a roster of A-list celebrity fans and influencers such as Hailey Bieber, Selena Gomez and Rihanna. It has a cult following. In addition to Jack Martin, the brand employs a number of stylists and his ambassadors, including Yusef Williams, Priscilla Valles, Lynn Fang, Orla Friedman and Eric Vaughan.
K18 continues to focus on the hairstylist community, partnering with professional distribution Behind the Chair and Mane Addicts to create stylist-driven social campaigns. Rather than focusing solely on traditional hair and beauty influencers, K18 engages with a professional community online, becoming the fastest growing brand on social media and a network of over 2,000 organic stylist ambassadors. built a group. The viral #K18hairflip TikTok campaign focused on gaining the support of stylists and colorists with over 11 billion views.