Arcade Beauty continues to support L’Oréal Group in optimizing its packaging environment.
Following skin cosmetics brands such as Elsève, Garnier, and La Roche Posay, L’Oréal confirms its promise. This time it’s a success of professional skin care and refillable concept.
Arcade Beauty is a 500ml eco-refill 6 scous designed and manufactured for Kérastase, a leading French professional hair care brand. Made from polyester (PE) and fully recyclable, this new development saves up to 82% of plastic material compared to traditional bottles.
Arcade Beauty manufactured, filled and packaged all 6 Sukus at one of its European locations.
L’Oréal and Arcade Beauty Win at Paris Packaging Week
Arcade Beauty’s mono-material 500ml 3D pouch developed for Elsève’s Elvive Color Vive protective was awarded a certificate at the 2022 edition of the PCD Awards organized by Paris Packaging Week. This version saves up to 75% of materials compared to two 250ml shampoo bottles.

Held as part of Paris Packaging Week, the Innovation Awards annually recognize the best packaging innovations in European and international fragrances, cosmetics, skin care (PCD), premium beverages (PLD), aerosols and dispensing systems (ADF) to commend market. The awards will be presented at his three official ceremonies during his week of the Paris Package on 29th and 30th June 2022 at Porte de Versailles in Paris.