L’Oréal Matrix Wins Allure Best of Beauty Breakthrough Award

Matrix, a professional hair care and hair color company and part of L’Oréal USA’s Professional Products Division, announces Matrix Total Results Dark Envy Shampoo and Red Neutralization Mask as 2020 Allure Best of Beauty Breakthrough Award Winners Did. The Breakthrough category recognizes products that are “groundbreaking and first of their kind.”

Allure editors test over 10,000 products each year to find the best, and award over 300 products the seal recognized by 82% of women nationwide. For a beauty product to win the prestigious Breakthrough Her award, it must be more than a popular bestseller. It has to be innovative in the beauty category.

According to the brand, Matrix Total Results Dark Envy Collection is the first shampoo and conditioner on the market with rich green pigments that are scientifically designed to neutralize redness in dark brown and black hair. Dark Envy Red Neutralization Mask Results instantly neutralizes redness within 5 minutes.

Matrix Total Results Dark Envy Shampoo and Matrix Total Results Red Neutralization Mask are available at Ulta.com, Amazon.com, and SalonCentric.com.