Kerastase Chroma Absolue Bain Chroma Respect is a new shampoo for fine to medium hair that respects color and protects it from flaking and fading. As reported by Happi, there is already a line of combination hair.
Made with a lightweight formula, this moisturizing shampoo contains amino acids and centella asiatica (also known as gotu kola) to gently cleanse and moisturize hair while respecting the fiber and releasing color. prevent. Intense hydration reduces porosity and calms fibers, giving hair the moisture it needs without weighing it down, says the professional hair care company. , masks and gloss treatments.
To further its mission towards a more sustainable future, Kérastase recently made its debut. 100% recycled recyclable aluminum bottle. According to the company, Kerastase’s premium bottles can be refilled with Kerastase’s new lightweight Eco Pouch, which uses 82% less plastic. The bottle can also be personalized with engraving and can be permanently installed in the shower space.
Shampoo Eco Pouches are available for all Kerastase’s best-selling bains: Genesis Bain Hydra Fortifiant, Genesis Bain Nutri Fortifiant, Blonde Absolue Bain Lumiere, Nutritive Bain Satin 2, Resistance Force Architect, and new. Chroma Absol Bain Riche Chroma Respect As above.
In other news, Kerastase has expanded its best-selling Genesis collection for men. All products formulated for men with weakened hair, especially prone to thinning, are infused with creatine and ginger root to increase thickness, volume and strength.
For more on professional hair care, see Happi June 2022.