Marc Anthony Hair Care, a brand with over 27 years of salon and product expertise, has entered the bond repair category with a new clinically proven collection, Repair Bond + Rescuplex.
Hair junctions are structures that bind polypeptide chains of amino acids that make up the protein content of hair. There are three types of bonds: hydrogen, salt, and disulfide. Hair bonds can weaken and break over time due to repeated hair coloring, chemicals, heat, daily styling, and pollution, resulting in weak, dry and dull hair. increase.
Strong disulfide bonds give hair elasticity and account for a significant portion of hair’s strength.Repair Bond + Rescuplex specifically targets these disulfide bonds to repair a key part of the molecular structure. .
The product system is formulated with Rescuplex Bond Rescue Complex, which repairs damaged bonds in hair, including disulfide bonds, the same bonds repaired by leading salon brands.
The collection consists of: Repair Bond + Rescuplex Daily Care Shampoo. Conditioner; Repair & Protect Leave-In Treatment. Intensive moisturizing mask.
The Repair Bond + Rescuplex System is clinically proven to strengthen and protect hair at the molecular level, rebuilding and maintaining damaged disulfide bonds in hair. Unlike many other bond repair solutions, Rescuplex’s innovative formulation with specific polymer chain lengths enhances its affinity for hair and enhances its performance. In molecular testing studies, up to 50% of damaged disulfide bonds were restored.
Key Ingredients and Benefits
Formulated with Rescuplex Bond Rescue Complex and blended with power ingredients such as rice bran oil, rosemary oil, hydrolyzed quinoa and vitamin C to improve moisture, elasticity and shine, the Repair Bond + Rescuplex system uses disulfide bonds to protects from early damage, repairs broken bonds and strengthens hair.
Mina Kim, Vice President of Brand Marketing, MAV Beauty Brands, said: “At a time when consumers are making tougher choices about their spending, we want to make salon-quality bond repair solutions accessible to everyone. , I’m excited to prove that you don’t have to pay a lot to get a true disulfide bond repair.”
In clinical trials, 111% saw stronger hair. 140% smooth hair. 129% shiny hair. Breakage rate improved by 90%.
Each product in the four-part Repair Bond + Rescuplex system has a suggested retail price of $9.99 and is available at Walmart, Amazon, CVS, Rite Aid, and other retailers.