Founded in 2015, Prinker is the inventor and manufacturer of the world’s first digital temporary tattoo device. The company has been working with L’Oreal for several years to develop L’Oreal Blow Magic. This is a handheld electronic eyebrow makeup applicator that uses AR technology and a patented AI algorithm. The device, unveiled at CES, scans a user’s face to suggest the best eyebrow shape and automatically prints it in seconds.
Prinker is also working on micro-printing hair color. Here’s a quick look at the company’s device in action from CES Unveiled.
“Bold” investment
“At L’Oréal, our researchers partner with cutting-edge technology start-ups to create the future of beauty. In a statement announcing the agreement, Barbara Lavernos said: “Through this strategic investment, we are committed to delivering all breakthrough beauty technologies that truly empower limitless personalization and self-expression. We are able to deliver on our deep commitment to reach the hands of millions of people.”
The investment was made by L’Oréal’s BOLD (L’Oréal Development Business Opportunities) department. Financial details were not disclosed.
Luke Yun, co-founder and CEO of Prinker Korea Inc. statement. “Their 100-year beauty tradition, research and development, and keen focus on beauty technology will allow us to reach more consumers than ever before. We are excited to be able to create innovations that provide solutions and to work together to achieve this goal.”
